Sakuranoen Sencha "Yui" 80g

Sencha "Yui" has been grown without fertilizer or pesticides since 2010

The raw material is the first picked tea leaves of a native variety that has been rooted in the area for a long time.

It is a rustic tea with a broad and deep flavor. It is slightly golden in color and is a traditional tea.

Enjoy it as a tea every day.

Kazuya Matsumoto, CEO of Sakuranoen in Minamata, Kumamoto Prefecture

Founded in 1927, Kazuya is the fourth generation owner. The business covers an area of ​​2.5 hectares.
Of this, 1.9 hectares are cultivated naturally, and the remaining fields are cultivated without pesticides using only plant-based fertilizer (rapeseed pomace).

My great-grandfather was the first person to work on large-scale native species in Minamata.

This is Kazuya's first attempt at growing crops without using pesticides.

After completing his training, Kazuya returned to his hometown and continued to spray pesticides as he was told, but he began to have doubts as to why the insect infestation was not going away even after spraying the pesticide.
Aside from the impact on the environment and people, when you consider the need for water to apply pesticides and the burden of carrying heavy liquids while working, wouldn't it be more efficient to use no pesticides?
I decided to take on the challenge.

Since then, the practice has gradually expanded, and now they have succeeded in cultivating crops without the use of any pesticides whatsoever.

Originally, there were many native tea varieties in Minamata, but they are now in decline.
"I feel a sense of crisis in today's world where people don't have a teapot at home."
That's what Matsumoto said.

Sakuranoen tea is now highly regarded not only in Japan but also overseas.
He handles native varieties, Yabukita, Sayamakaori, and Benifuuki, and while enjoying new possibilities for tea leaves, he works on developing new teas every day. He travels around the country holding tasting events and other events to spread the word about delicious tea.