New rice season 2023 begins!

You can now reserve new rice individually and by selecting the producer!

Purely sells "Asahi," the ancestor of western Japan's rice, and "Sasanishiki," which was born from it, as well as "Hinohikari" and "Akitakomachi," which are the second and third most produced rice varieties in Japan and were born from "Kame no O," the ancestor of eastern Japan's rice.

In addition, we also have a lineup of rare varieties, "Inamoto No. 1" and "Kikuchi no Kagayaki," which have been self-selected through repeated seed collection and rice sorting.

How about some naturally grown rice from a rare producer?

These rice varieties are popular every year.
As numbers are limited, we recommend making your reservation early.

Purely's recommended naturally grown rice

Only those in the know know this! This is a special rice from a producer who has been doing business with Purely for many years.

No.1 Motoo Hirata

He grows rice in Shichijo-machi, a rice-growing area in Kumamoto Prefecture with very clean water. Together with rice farmers in Shichijo-machi, he has been researching and practicing a method of sowing lotus in rice fields to enrich the soil without using pesticides or fertilizers through the "Lotus Fever Rice Research Association." He has also tried various methods, such as introducing ducks to remove weeds. He currently grows rice using natural farming methods without using lotus fever or ducks.

★[2023 Rice] Hinohikari, naturally grown rice by Hirata Motoo

¥3,573
¥3,573
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No.2 Akito Watanabe

He grows tea, rice, vegetables, and log-grown shiitake mushrooms without any pesticides on a field 300 meters above sea level in Kikuchi City, Kumamoto Prefecture. He is a very earnest and popular person, and has served as chairman of the local environmental conservation agriculture association. We are pleased to announce that he will be selling a limited number of 12 bags of his precious rice, which has been grown naturally for 10 years.

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¥20
¥20
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How about a regular relay delivery of naturally grown rice from Kyushu?

We want you to taste different kinds of rice from various producers, feel the difference in the taste of rice, and find your favorite! With this in mind, we have created a rice relay set where our staff will send you rice recommended by us every month at the time of the new rice harvest. Please look forward to it every month☆

[2023 New Rice Harvest - Early Bird Discount] It's a surprise which rice you'll receive! Staff recommended Kyushu-grown Naturally Grown Rice Relay Set

¥5,306
¥5,306
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List of naturally grown rice for 2023

Why not find your favorite rice?