Collection: Junko Hiroi
Producer: Junko Hiroi
Production area: Setakacho, Miyama City, Fukuoka Prefecture
Main products: Red shiso, taro, cabbage, etc.
No pesticides used
Fertilizer use: None
The path to natural cultivation
Since losing her husband, Hiroi has been working on natural farming on her own.
When we asked Hiroi what prompted him to switch to natural farming, he replied, "With natural farming, the soil just never got better, and even when we added compost, we felt like we were at a dead end.
When I was searching for a better way to do this, a friend of mine used Purely's home delivery service, and that's how I learned about natural farming and Purely."
Afterwards, a Purely producer representative actually visited Hiroi's farm and talked to him about natural farming, which gave Hiroi a sense of accomplishment.
"Now I enjoy natural farming!" he said cheerfully.
"Humans, soil, and crops all live within a cycle." By engaging in natural farming, Hiroi himself has come to feel that he is coexisting within this cycle.
Future Initiatives
Mr. Hiroi manages the fields by himself, so the number of fields is limited. However, he still adds another field and invites close friends and people related to natural farming in Fukuoka Prefecture to his home to hold study sessions, in an effort to expand the circle of natural farming.
