{"product_id":"2026-naturallycultivated_rice-tomita-hinohikari","title":"★ [2023 Rice] Hinohikari, naturally grown rice by Tomita Chikayoshi ","description":"\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cdiv class=\"c-w940--p\"\u003e\u003cform action=\"https:\/\/www.nh-purelyshop.com\/products\/detail.php?\" method=\"post\" id=\"form1\" name=\"form1\"\u003e\n\n\u003cdiv class=\"c-w700--p c-mt40\"\u003e\n\n\u003cdiv class=\"p-product-single-detail\"\u003e\n\n\u003cdiv class=\"main_comment\"\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e [Harvested in 2023]\u003c\/h2\u003e\n\n\u003ch2\u003e \u003cstrong\u003e\u003cspan\u003eChikayoshi Tomita: Hinohikari rice grown naturally\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA pioneer of Kumamoto's naturally grown rice\u003c\/span\u003e\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2176-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Shichijocho, Kikuchi City, Kumamoto Prefecture.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e This area is nationally famous as one of Japan's leading rice-producing areas, and here you can find Tomita Chikayoshi, who has been engaged in natural rice and field farming for many years.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Inspired by the teachings of Mokichi Okada, the founder of natural farming, he has been growing rice without fertilizer or pesticides for the past 40 years.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Due to its high quality, it is well known nationwide and sells out quickly when it goes on regular sale.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e In addition, as chairman of the Kyushu block of the National Natural Farming Extension Association, Mr. Tomita is also working hard to promote natural farming in rice and field crops. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2139-2.jpg\" alt=\"Naturally grown rice, midsummer gifts, and rice for the elderly\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Tomita's naturally grown Hinohikari rice is densely packed with grains. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2153-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e When the time came to harvest, the naturally grown rice had produced bountiful grains.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Tomita's naturally grown rice fields and farm are located near the Melon Dome, a famous attraction in Shichijo Town.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003eThe Hasama River, a tributary of the Kikuchi River, flows nearby, and in autumn it is a pleasant place where cosmos flowers bloom all over the place.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e The Tomita family, including his daughter Saki and son Kazutaka, are the successors of his farming and rice cultivation and are engaged in natural farming.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e He works on the naturally grown rice fields together with his son, Kazutaka. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2142-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Mr. Tomita checks on the growth of the rice. He visits the rice fields every day to check on the condition of the rice. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2163-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Mr. Tomita talks about his efforts in organically grown rice. The words of someone with 30 years of experience carry weight.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e It was more than 40 years ago that Tomita decided to cultivate his crops without fertilizer or pesticides.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003e\"What was the trigger? If I may sound arrogant, I guess it was because I was scared of what the future holds for the Earth due to environmental pollution. When I was around 20 years old, I felt a sense of crisis about the fact that agriculture, which uses pesticides and chemical fertilizers as a matter of course, is polluting the Earth. So I asked an instructor at the agricultural cooperative, 'How can we grow rice without using fertilizers or pesticides?' But he made fun of me (laughs).\"\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Nowadays, the terms pesticide-free, organic, and natural farming have become common, but back then, in the midst of Japan's rapid economic growth, pesticides and chemical fertilizers were in their heyday, and people who thought like Tomita were very few and far between. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2162-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e A rice field with a rich, clear stream. In the babbling stream, there were beetles and pond snails. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2152-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Mr. Tomita is engaged in lively conversation in front of the naturally grown rice fields.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003e\"It's not good to act like you've come a long way. I am who I am today thanks to the efforts of my predecessors. I must never forget those words. There's a saying that goes, 'The more rice ripens, the more it bows its head.' I want to always carry myself with a sense of gratitude and humility.\"\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Even though he is a pioneer of natural farming and always at the forefront, he speaks with an endless humility. Many people are attracted to his personality. I was reminded that this is why there are always smiles around Mr. Tomita. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2148-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Many people come to learn at Tomita's naturally cultivated rice fields every year. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2144-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e A pleasant breeze passes through Tomita's naturally cultivated rice fields.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003eTomita's naturally grown rice has a light taste with a natural sweetness, and the more you chew it, the more delicious it becomes. The grains of the rice themselves are firm, and the rice as a whole has a strong flavor.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e It goes down easy on the stomach, so you can eat as much as you want without feeling bloated afterwards.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Please try eating it with salt first. You will surely be able to fully enjoy the deliciousness of Tomita's naturally grown rice. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2169-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e The rice balls are made using only Tomita's naturally grown rice and sun-dried lake salt. A real treat.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003eCurrently, the rice that he has grown in his own fields for many years is sold out to regular home delivery subscribers (customers who have a year-round contract). It is also very popular nationwide, and there is a waiting list for cancellations.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e The rice we are selling this time is Hinohikari, grown in newly expanded rice fields.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e The rice is grown from Hinohikari seeds that have been grown and harvested in his own rice fields for many years, and is now planted in a new field, so the quality and deliciousness of the rice remains unchanged.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e \"It was well received last year, and it's only the second year for the rice field,\" said Tomita, and thanks to his generosity, the product will be sold at a \"trial price.\"\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e We hope that anyone who has never tried naturally grown rice will take this opportunity to try it and experience its delicious taste and strong vitality.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003e\u003cstrong\u003e\u003cspan\u003e◇Purely's commitment to naturally grown rice◇\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e At Purely, we only deliver naturally grown rice from trusted natural farms in Kyushu.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e All naturally grown rice we deliver meets the following three conditions.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e \u003cstrong\u003e1. No pesticides or fertilizers (chemical or organic) are used.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e \u003cstrong\u003e2. The seeds used are all naturally grown rice that farmers continue to collect themselves.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e \u003cstrong\u003e3. We only use naturally grown rice that has a history of 3 years or more in natural cultivation fields (natural cultivation history in rice fields).\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Our production staff meets with each farmer, sees the rice fields in person, and checks the field and production history.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003eAfter repeated quality checks and investigations into production history, we purchase directly from Kyushu contracted farmers who we can trust for their safe and reliable natural farming practices. In addition to simply purchasing produce, we also serve as the Kyushu Block Secretariat for the National Association for the Promotion of Natural Farming, and regularly hold study sessions, discussion meetings, and lectures on natural farming for farmers.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e We also offer agricultural tours and natural life schools for consumers, including rice planting, rice harvesting, mochi pounding, and other agricultural support tours, in an effort to promote natural farming and natural lifestyles.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e At Purely, we aim to spread the worldview of natural farming by working together as a trinity of consumers, producers, and distributors, and to realize a sustainable society in harmony with nature. \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/form\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"p-product-single-data p-table  c-w700--p c-mt35 c-mt15  c-mb15\"\u003e\n\n\u003ctable class=\"c-table  c-table-md-row\"\u003e\n\n\u003ctbody\u003e\n\n\u003ctr\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\n\u003cbr\u003e\n\n\u003c\/div\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"3kg \/ White rice","offer_id":43576310988861,"sku":"rc-2026-tomihino-3k-10","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ Seven minutes","offer_id":43576311021629,"sku":"rc-2026-tomihino-3k-7","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ brown rice","offer_id":43576311054397,"sku":"rc-2026-tomihino-3k-0","price":4170.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ White rice","offer_id":43576311087165,"sku":"rc-2026-tomihino-5k-10","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ Seven minutes","offer_id":43576311119933,"sku":"rc-2026-tomihino-5k-7","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ brown rice","offer_id":43576311152701,"sku":"rc-2026-tomihino-5k-0","price":6950.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/da284bf8a56633db094d5ef2768e55c0.png?v=1790848746","url":"https:\/\/online.rootspurely.com\/en\/products\/2026-naturallycultivated_rice-tomita-hinohikari","provider":"Root's Purely | ルーツピュアリィ","version":"1.0","type":"link"}