{"product_id":"2026-naturallycultivated_rice-mastumoto-sasa","title":"★[2023 Rice] Kazuhiro Matsumoto's Naturally Grown Sasanishiki Rice","description":"\u003ch2 data-mce-fragment=\"1\"\u003e [2023 harvest] Kazuhiro Matsumoto's Sasanishiki rice grown naturally\u003c\/h2\u003e\n\n\u003ch2\u003e Master craftsman of Sasanishiki rice, Kazuhiro Matsumoto\u003c\/h2\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eAsakura City is located in the southeast of Fukuoka Prefecture, and Matsumoto Kazuhiro has been farming for generations in this area.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eAfter going through conventional farming and organic, pesticide-free farming, they have been practicing natural farming since 2007.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan\u003e \u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/9e62ca4eec1016b394e67e79bd7f3bbc_480x480.jpg?v=1648456641\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch2\u003e Precious Kyushu-grown Sasanishiki\u003c\/h2\u003e\n\n\u003cp\u003e Sasanishiki is often grown in the Tohoku region.\u003c\/p\u003e\n\n\u003cp\u003e It is difficult to cultivate in the warm climate of Kyushu, and in Kyushu, where typhoons are frequent, rice plants fall over almost every year.\u003c\/p\u003e\n\n\u003cp\u003e Despite this, Matsumoto continued to collect seeds every year, and after the fifth year, the harvest of naturally grown Sasanishiki rice finally began to stabilize.\u003c\/p\u003e\n\n\u003cp\u003e Matsumoto's Sasanishiki rice grows in a way that is suited to the soil of Asakura City, Fukuoka Prefecture, and thanks to the strong roots that are a characteristic of natural cultivation, it grows into a flexible rice that is resistant to rain and wind.\u003cbr\u003e \"It was really difficult at first, but now the seeds seem to have become quite accustomed to the Kyushu climate,\" says Matsumoto.\u003c\/p\u003e\n\n\u003cp\u003e Sasanishiki is a precious Kyushu-grown, naturally grown rice that is the result of Matsumoto's passion and hard work.\u003c\/p\u003e\n\n \u003cp\u003eSasanishiki is closer to the original variety of rice that Japanese people have been eating since ancient times, and is closer to nature. Therefore, it is said to suit the constitution and taste of Japanese people.\u003c\/p\u003e\n\n\u003ch2\u003e Subtle sweetness and rich aroma\u003c\/h2\u003e\n\n\u003cp\u003e When I went to hear Matsumoto talk about natural farming, he cooked some naturally grown rice in his stove.\u003c\/p\u003e\n\n\u003cp\u003e We waited patiently for several minutes.\u003c\/p\u003e\n\n\u003cp\u003e When the lid of the stove is opened, a large cloud of steam rises up all around under the cold sky. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/22610f7b2e4c9108ece27589a54a0f3e-1_cb04f1c7-6b56-43e0-86ea-55e2c0fbcb15_480x480.jpg?v=1648454283\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eThe cooked rice was fresh and glossy, and after one bite all I could think was, simply, \"Delicious!\"\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eIt has a rich fragrance and a subtle sweetness, and goes down easy on the stomach.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eWith miso soup made with natural rice miso (containing Matsumoto's potatoes and carrots and onions grown by organic growers in other prefectures), naturally grown pickled radishes, and roasted seaweed that had been treated to make them acid-free in Izumi, the eight cups of cooked rice were gone in no time.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/aa3ba90ea854eb890c8b56917006091c-1_de485c88-614a-412b-a235-73987a1b378b_480x480.jpg?v=1648456712\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \"Matsumoto's Sasanishiki\" is made by continuously harvesting seeds that are received directly from organic farming producers.\u003c\/p\u003e\n\n\u003cp\u003e \"Sharing seeds means continuing life. I think that is our greatest mission.\u003c\/p\u003e\n\n\u003cp\u003e So when I want to get some seeds, I go directly to the producers.\"\u003c\/p\u003e\n\n\u003cp\u003e Matsumoto has a sincere attitude that values ​​passing on seeds through connections between people.\u003c\/p\u003e\n\n\u003cp\u003e I was touched by his straightforward personality.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch2\u003e One Mind and One Technique\u003c\/h2\u003e\n\n \u003cp\u003eMatsumoto, who values ​​connections with consumers and personally hosts farming experiences and discussion meetings with consumers, strongly advocates that \"natural farming must not become solely a matter of technique.\"\u003c\/p\u003e\n\n\u003cp\u003e \"Natural farming producers are consumers before they are producers. That's why I think it's important to live in harmony with nature not only in agriculture, but in all aspects of life, including food, clothing, and shelter.\"\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eNatural farming is said to involve \"developing people, developing the soil, and developing the seeds.\"\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eMatsumoto says, \"It's not just about creating the soil and cultivating the seeds, but the underlying idea - developing people - that is the most important thing,\" and he lives his own life in harmony with nature.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\"When consumers look at the fields and crops, they can understand the lifestyle and thinking of the producers.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003eTherefore, I want to always think of myself as a consumer and continue to live in harmony with nature.\"\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eMatsumoto also values ​​interactions with the local community.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\"Ultimately, I want to see a world where farming without the use of pesticides or fertilizers is the norm. To achieve this, it's important that change occurs not just in my own area, but on a community level as well. That's why I try to actively participate in community activities so that local people can get to know about us first,\" he says.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cspan\u003eI was impressed by the fact that he wasn't just satisfied with the quality of his own fields, but was instead thinking ahead several decades into the future.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eSasanishiki rice is made by Matsumoto Kazuhiro.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003ePlease enjoy.\u003c\/span\u003e\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"3kg \/ White rice","offer_id":43576311349309,"sku":"rc-2026-matsusasa-3k-10","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ Seven minutes","offer_id":43576311382077,"sku":"rc-2026-matsusasa-3k-7","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ brown rice","offer_id":43576311414845,"sku":"rc-2026-matsusasa-3k-0","price":4170.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ White rice","offer_id":43576311447613,"sku":"rc-2026-matsusasa-5k-10","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ Seven minutes","offer_id":43576311480381,"sku":"rc-2026-matsusasa-5k-7","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ brown rice","offer_id":43576311513149,"sku":"rc-2026-matsusasa-5k-0","price":6950.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/fcfb18e891bdd675fc2b99c4f1158257.png?v=1790848225","url":"https:\/\/online.rootspurely.com\/en\/products\/2026-naturallycultivated_rice-mastumoto-sasa","provider":"Root's Purely | ルーツピュアリィ","version":"1.0","type":"link"}