{"product_id":"2025年度産新米-川﨑眞志男さん-自然栽培米-最高級薬膳コシヒカリ-玄米360kg-コピー","title":"[2023 New Rice Harvest - Up to 60,000 yen off!!!] Ueno Matsutoshi's Naturally Grown Rice \"Hinohikari\" Brown Rice 360kg","description":"\u003ch2 data-mce-fragment=\"1\"\u003e [2023 harvest] Ueno Matsutoshi's naturally grown rice \"Hinohikari\"\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Get a 60,000 yen discount with early bird discount!!!\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan\u003e*For customers who have signed up for a regular plan for naturally grown rice,\u003cbr\u003e Please rest assured that we will send you this year's new rice as soon as it arrives.\u003c\/span\u003e \u003cbr\u003eWe also secure one year's supply of designated naturally grown rice. \u003c\/p\u003e\n\n\u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e\n\n\u003ctbody data-mce-fragment=\"1\"\u003e\n\n\u003ctr data-mce-fragment=\"1\"\u003e\n\n\u003ctd data-mce-fragment=\"1\"\u003e\n\n\u003ch3 data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBuy in bulk and receive naturally grown new rice at a great price! By having extra brown rice, which is easy to store, you can rest assured even in the event of a disaster (^^)\/\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e▶Advantageous point ①\u003cbr data-mce-fragment=\"1\"\u003e Even though it's new, you can buy it at a great price!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e▶Advantageous point ②\u003cbr data-mce-fragment=\"1\"\u003e Free shipping for bulk purchases!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e1) Buy 12 bags in bulk →→ 15% OFF! *Please let us know your preferred delivery date.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSave approximately 60,000 yen per year!!!\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch4 data-mce-fragment=\"1\"\u003e\n\n \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e~Please read carefully~\u003cbr data-mce-fragment=\"1\"\u003e・This is a \"bulk purchase\" page for this product. Please note that this is a one-time payment at the time of purchase, which is different from regular shipping.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e・All products will be delivered as brown rice. Please note that we cannot polish the rice.\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e・We will deliver 12 bags of 30 kg each. Please note that we cannot divide the product into 5 kg or 10 kg bags.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e・After shipping, we will send a \"tracking slip number\" to your registered email address.\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/h4\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003e-About storing rice-\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIn rice grown naturally without the use of pesticides, if the conditions are right for insects, they will thrive (because pesticides are not used to kill insect eggs in advance).\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIf you purchase in bulk, we will inform you of the recommended storage method to prevent the rice you purchased from becoming inedible due to an infestation of insects.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"text-decoration: underline; color: #000000;\" data-mce-style=\"text-decoration: underline; color: #000000;\" data-mce-fragment=\"1\"\u003e①Store at temperatures below 20℃\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIf the temperature is high, the eggs will hatch and insects will easily appear. Please store the product in a place where the temperature is not high, such as a room on the north side or a food storage room.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"text-decoration: underline; color: #000000;\" data-mce-style=\"text-decoration: underline; color: #000000;\" data-mce-fragment=\"1\"\u003e2) Avoid humid places and store in a well-ventilated place.\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIn addition to temperature, humidity is also a major factor in egg hatching. Please store the rice in a well-ventilated place.\u003c\/span\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eAlso, if you store the rice in the rice bag it was delivered in, it will create an environment with more eggs.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eTransferring the rice to a rice bin or another bag and putting in some chili peppers together will further prevent the development of insects.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"text-decoration: underline; color: #000000;\" data-mce-style=\"text-decoration: underline; color: #000000;\" data-mce-fragment=\"1\"\u003e3) Please consume within 2 weeks after polishing.\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eWhen polishing rice, the rice that has had its bran layer removed is more susceptible to oxidation. To avoid losing its flavor, please consume the rice as soon as possible after polishing.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eEven though the rice can be stored for a long time, we would like you to enjoy it in the best possible way (^^) If you have any questions, please feel free to ask our staff!\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003eHinohikari rice from Ueno in Kikuchi City, the best rice producing region in Japan\u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e 50 years of rice farming\u003c\/h2\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Matsutoshi Ueno is engaged in natural rice cultivation in Kikuchi City, Kumamoto Prefecture. Before entering the world of natural cultivation, he served as the head of an agricultural cooperative and practiced a variety of farming methods, including conventional, organic, and no-till cultivation.\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Contributing to the advancement of environmentally friendly agriculture in Kikuchi City\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eKikuchi City, Kumamoto Prefecture, is famous as one of the leading rice producing areas in Japan. Matsutoshi Ueno has been growing rice here for many years. Ueno has been growing organically grown rice since shortly after Purely was founded, and his rice has been well received by many customers.\u003cbr data-mce-fragment=\"1\"\u003e He started growing rice in his 20s, and before he stepped into the world of natural farming 12 years ago, he served as the president of the Kikuchi Agricultural Cooperative. During his 30 years at the cooperative, he proposed reduced pesticide rice cultivation using EM fertilizer in 1994, and called on members at the time, with over 40 people starting to produce rice using special cultivation methods. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Paddy field\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/f167f87d45b8cb402e1171dc677ebd40_480x480.jpg?v=1648455778\"\u003e\u003c\/div\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe beautiful water of Kikuchi flows through Ueno's rice fields. \"At first, there was a lot of opposition. The agricultural cooperative, which is a comprehensive business, would not want to stop selling fertilizer. But I told people around me that if we use EM compost and have money left over from fertilizer, we can put it into savings,\" he says with a laugh. Over 20 years ago, he has been leading the way in establishing \"food safety and security.\" As a result, it is no exaggeration to say that Kikuchi City has become famous nationwide as a region thriving in environmentally friendly agriculture.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Naturally grown rice continues to grow\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eUeno-san has cultivated rice using various farming methods, including conventional, organic, and no-till farming. He was just about to start growing pesticide-free rice after retiring from the agricultural cooperative when he encountered Purely, and now he is engaged in natural farming without fertilizer or pesticides. Until then, he had been using a small amount of compost fertilizer, but since he didn't rely so much on fertilizer, he had no hesitation in switching to natural farming. When he first switched to natural farming on a trial basis, he felt that \"this will be fine,\" and even now the harvest is stable. Meanwhile, Ueno-san says that the quality of the rice has clearly changed from before after so many years of natural farming. \u003cbr data-mce-fragment=\"1\"\u003eWhen he was the head of the agricultural cooperative, he was bothered by the smell that came from the rice when it was kept warm in a rice cooker. It bothered him so much that he thought the rice cooker was the cause and asked the agricultural cooperative staff to find a rice cooker that didn't have an odor. \"It wasn't a problem with the rice cooker, it was with the rice. I think the smell was caused by fertilizer (nitrogen).\" No matter how much he searched at the time, he couldn't find a solution, but when he switched to growing rice without fertilizer, he says that the smell no longer bothered him. By not relying on excessive fertilizer and by letting the roots grow firmly, the rice's natural appearance and flavor are created. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Ear of rice\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/eafb2e82606e597bc945f8c38f487c85_480x480.jpg?v=1648455809\"\u003e\u003c\/div\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEars of rice with ripe fruit and drooping heads \"Rice can only be grown once a year. The weather changes every year. That's why there are no amateurs or experts in rice farming; everyone is a first-year. Among them, what people who try natural farming can do is to make seedlings, plow the rice field to make it even, plant the rice, manage the water, and harvest.\" Rice farming is simpler because nothing is used. Among those, they simply perform the limited tasks with single-minded dedication. Because they do everything they can, I felt that natural farming teaches us how rice farming, as well as other crops, should be \"the way it should be.\"\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e What is nature?\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\"Even if there are insects, we can't spray pesticides, so all we can do is watch. As a farmer, I feel like I have to do something, but in reality, it's better if I don't do anything. I realized that I don't understand what nature is. For an ordinary farmer, switching from conventional and organic farming that has been practiced for many years to natural farming that does not use any pesticides or fertilizers means changing their past habits, and it's not an easy step to take. \u003cbr data-mce-fragment=\"1\"\u003eNormally, I would be very hesitant to not use pesticides, fearing the bugs and diseases that will come in September. At first, I was anxious and tried to rely on something, but I persevered. Now I know that I can grow rice without using fertilizer. The yield has stabilized and I no longer have to worry about anything. If you do anything for 10 years, you will see results. This year, the weather has been harsh, but it was worth the effort, and the rice has grown very well, so please enjoy it. \u003cbr data-mce-fragment=\"1\"\u003e\"Food is said to make people better, so I think that in the future, we should make food that makes people feel good when they eat it, and I will continue to work hard to achieve that.\" Ueno-san, who always remains humble, taught me a \"beautiful way of life.\" He not only makes delicious rice, but also puts his heart into making people feel good by eating it, so we hope that his wish will be realized.\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"Bulk delivery 360kg","offer_id":43575494901821,"sku":"rc-2026-kawasakikoshi-360k","price":536800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/9bbfd353eabc7f571989b8a5d4fa1d59.png?v=1790839794","url":"https:\/\/online.rootspurely.com\/en\/products\/2025%e5%b9%b4%e5%ba%a6%e7%94%a3%e6%96%b0%e7%b1%b3-%e5%b7%9d%ef%a8%91%e7%9c%9e%e5%bf%97%e7%94%b7%e3%81%95%e3%82%93-%e8%87%aa%e7%84%b6%e6%a0%bd%e5%9f%b9%e7%b1%b3-%e6%9c%80%e9%ab%98%e7%b4%9a%e8%96%ac%e8%86%b3%e3%82%b3%e3%82%b7%e3%83%92%e3%82%ab%e3%83%aa-%e7%8e%84%e7%b1%b3360kg-%e3%82%b3%e3%83%94%e3%83%bc","provider":"Root's Purely | ルーツピュアリィ","version":"1.0","type":"link"}