Skip to product information
1 of 1

〈 Asakura City, Fukuoka Prefecture 〉 Kazuhiro Matsumoto

[New rice harvested in 2023 - up to 60,000 yen off!!!] Matsumoto Kazuhiro's Naturally Grown Rice Asahi Brown Rice 360kg

[New rice harvested in 2023 - up to 60,000 yen off!!!] Matsumoto Kazuhiro's Naturally Grown Rice Asahi Brown Rice 360kg

Regular price ¥351,900
Regular price ¥414,000 Sale price ¥351,900
Sale Sold out
- Points
Tax included. Shipping calculated at checkout.
size

[2023 Harvest] Naturally Grown Rice by Kazuhiro Matsumoto Asahi

Get a 60,000 yen discount with early bird discount!!

*For customers who have signed up for a regular plan for naturally grown rice,
Please rest assured that we will send you this year's new rice as soon as it arrives.
We also secure one year's supply of designated naturally grown rice.

Buy in bulk and receive naturally grown new rice at a great price! By having extra brown rice, which is easy to store, you can rest assured even in the event of a disaster (^^)/

▶Advantageous point ①
Even though it's new, you can buy it at a great price!

▶Advantageous point ②
Free shipping for bulk purchases!

▶Advantageous point ③
Choose your delivery method!
1) Buy 12 bags in bulk →→ 15% OFF! *Please let us know your preferred delivery date.

Save approximately 60,000 yen per year!!!

~Please read carefully~
・This is a "bulk purchase" page for this product. Please note that this is a one-time payment at the time of purchase, which is different from regular shipping.

・All products will be delivered as brown rice. Please note that we cannot polish the rice.
・We will deliver 12 bags of 30 kg each. Please note that we cannot divide the product into 5 kg or 10 kg bags.
・After shipping, we will send a "tracking slip number" to your registered email address.


-About storing rice-
In rice grown naturally without the use of pesticides, if the conditions are right for insects, they will thrive (because pesticides are not used to kill insect eggs in advance).
If you purchase in bulk, we will inform you of the recommended storage method to prevent the rice you purchased from becoming inedible due to an infestation of insects.
①Store at temperatures below 20℃
If the temperature is high, the eggs will hatch and insects will easily appear. Please store the product in a place where the temperature is not high, such as a room on the north side or a food storage room.
2) Avoid humid places and store in a well-ventilated place.
In addition to temperature, humidity is also a major factor in hatching. Please store in a well-ventilated place.
Also, if you leave the rice in the bag it was delivered in, it will create an environment with more eggs.
Transferring the rice to a rice bin or another bag and putting in some chili peppers together will further prevent the development of insects.
3) Please consume within 2 weeks after polishing.
When polishing rice, the rice that has had its bran layer removed is more susceptible to oxidation. To avoid losing its flavor, please consume the rice as soon as possible after polishing.

Even though the rice can be stored for a long time, we would like you to enjoy it in the best possible way (^^) If you have any questions, please feel free to ask our staff!


Master rice craftsman of naturally grown rice, Kazuhiro Matsumoto

The Phantom Rice

Asakura City is located in the southeast of Fukuoka Prefecture, and Kazuhiro Matsumoto has been farming here for generations. After conventional farming and organic, pesticide-free farming, he began natural farming in 2007. Asahi is a very old variety of rice currently in production. It is the only native variety of rice that has not been artificially bred among those currently in circulation.
It is the root of Koshihikari, Sasanishiki, and Akitakomachi, and its deliciousness has been recognized by many people, so much so that there is a saying, "Kame no O in the east, Asahi in the west." Because it is difficult to grow in modern agriculture, the number of growers is decreasing, and some people call it a "phantom rice."

The roots of modern rice

As you can see from the rice lineage, "Asahi" on the far left is the root of modern rice. It is said that all rice originated from "Asahi" and "Kamenoo". Compared to Sasanishiki, it is more suited to the climate of Western Japan, and because the shape of the rice plant and the base are sturdy and each stalk is thick, it will not fall over even when it grows tall. Matsumoto collects the seeds in Asakura City, Fukuoka Prefecture, and grows it himself.

*The rice on the right is Asahi, and the one on the left is Sasanishiki. When I went to talk to Matsumoto about natural farming, he cooked the naturally grown rice in the stove. We waited patiently for several tens of minutes. When the lid of the stove was opened, a large cloud of steam rose up all over the place under the cold sky. The cooked rice was fresh and glossy, and when I took a bite, all I could think was, "It's delicious!"
With miso soup made with natural rice miso (containing Matsumoto's potatoes and carrots and onions grown by organic growers in other prefectures), naturally grown pickled radishes, and roasted seaweed that had been treated to make them acid-free in Izumi, the eight cups of cooked rice were gone in no time.

One Mind and One Technique

Matsumoto, who values ​​connections with consumers and personally hosts farming experiences and discussion meetings with consumers, strongly advocates that "natural farming should not become just about technology. Natural farming producers are consumers before they are producers. That's why I think it's important to live in harmony with nature not just in agriculture, but in all aspects of life, including food, clothing, and shelter."

Natural farming is said to be about "developing people, soil, and seeds." Matsumoto says, "Not only is it important to develop the soil and seeds, but the underlying idea - developing people - is the most important thing," and he lives his own life in harmony with nature.
"When consumers look at the fields and crops, they can tell how the producers live and think. Therefore, I would like to always think of myself as a consumer and continue to practice a life in harmony with nature." Matsumoto also values ​​interactions with the local community.
"Ultimately, I want to see a world where farming without the use of pesticides or fertilizers is the norm. To achieve this, it's important that change occurs not just in my own area, but on a community level as well. That's why I try to actively participate in community activities so that local people can get to know about us," he says.
I was impressed by his thinking that it is not enough if his own fields are good, but to look ahead several decades into the future. Asahi made by Kazuhiro Matsumoto. Reservations are now open.

Varieties

Asahi

Producer

Kazuhiro Matsumoto

Producing area

Asakura City, Fukuoka Prefecture

Farming method

More than 10 years of organic cultivation More than 20 years of pesticide-free cultivation

Species Information

Asahi's home-grown seeds for 6 years

Size and Capacity

360kg

View full details

Special Packaging-Kraft Paper Rice Bag

For customers who have chemical sensitivities or are concerned about odor transfer, we offer special packaging (for a fee).

If you would like, please also add the following items to your cart: