{"product_id":"上野升久さん-自然栽培米朝日","title":"Naturally grown Minaminishiki rice by Kazukazu Kawachi ","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"c-w940--p\"\u003e\u003cform data-mce-fragment=\"1\" name=\"form1\" id=\"form1\" method=\"post\" action=\"https:\/\/www.nh-purelyshop.com\/products\/detail.php?\"\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"c-w940--p c-mt35\"\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"p-product-single-info\"\u003e \u003cb data-mce-fragment=\"1\" style=\"font-size: 1.4em;\"\u003e\u003cspan data-mce-fragment=\"1\" size=\"3\" style=\"font-size: medium;\"\u003e[2022 harvest] Naturally grown Minaminishiki rice by Kazukazu Kawachi\u003c\/span\u003e\u003c\/b\u003e \u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"p-product-single-info\"\u003e\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"p-product-single-info\"\u003e \n\u003cb data-mce-fragment=\"1\" style=\"font-size: 1.4em;\"\u003e\u003cspan data-mce-fragment=\"1\" size=\"3\" style=\"font-size: medium;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"p-product-single-info\"\u003e \u003cb data-mce-fragment=\"1\" style=\"font-size: 1.4em;\"\u003e\u003cspan data-mce-fragment=\"1\" size=\"3\" style=\"font-size: medium;\"\u003e\"Kumamoto's natural farming is based on riverbeds\"\u003c\/span\u003e\u003c\/b\u003e \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"c-w700--p c-mt40\"\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"p-product-single-detail\"\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"main_comment\"\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_4048.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_4048.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eKazuichi Kawachi\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Mifune Town, Kumamoto Prefecture.\u003cbr data-mce-fragment=\"1\"\u003e Kazuichi Kawachi is engaged in natural farming on this land, which is permeated by the clear waters of the Yoshimuta water source. He has been practicing pesticide-free farming since 1987, and natural farming since 2004.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e In addition to rice, Purely also receives a constant supply of naturally grown vegetables throughout the year.\u003cbr data-mce-fragment=\"1\"\u003e We have been working with Purely since its founding, and they are one of Kumamoto's leading natural farming farmers, so much so that it is said that \"Kumamoto's natural farming is all about the river.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e The reason why Kawachi started farming without pesticides was because of his father's death. \u003cbr data-mce-fragment=\"1\"\u003e\"My father passed away at a young age. I thought there was no way that using pesticides as a matter of course had no effect on him. Thirty years ago, I made the decision that I would never use pesticides when growing crops.\" \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/64852889_2231130753649527_5274244174772699136_n.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/64852889_2231130753649527_5274244174772699136_n.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eThere are always smiles around Kawachi-san\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Some people may mistakenly think that natural cultivation is a method of cultivation where crops are left unchecked without fertilizer. However, Kawachi says that in fact, \"natural cultivation is the most labor-intensive method.\"\u003cbr data-mce-fragment=\"1\"\u003e Because it does not use pesticides or fertilizers, this farming method is very difficult for farmers.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Pesticides not only kill pests, they also kill beneficial microorganisms that live in the soil.\u003cbr data-mce-fragment=\"1\"\u003e This causes the soil to become depleted and more fertilizer must be applied.\u003cbr data-mce-fragment=\"1\"\u003e Applying extra fertilizer introduces new diseases and pests, and leads to further pesticide use. \u003cbr data-mce-fragment=\"1\"\u003eAnd Kawachi says that crops grown in such a environment, soaked in pesticides and fertilizers, \"may look good, but the vegetables have weak resistance to diseases and insects.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e That's why Kawachi is so particular about \"soil preparation.\"\u003cbr data-mce-fragment=\"1\"\u003e If vegetables are grown in rich soil, they do not require pesticides or fertilizers.\u003cbr data-mce-fragment=\"1\"\u003e Every day they work to prepare the soil so that it drains well, retains water, and is warm. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_1589.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_1589.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eKawachi's favorite newt \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" size=\"3\" style=\"font-size: medium;\"\u003eDelicious rice grown from the Yoshimuta water source, one of Japan's 100 famous water sources\u003c\/span\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Mr. Kawachi has been a farmer for generations at the foot of the Yoshimuta water source in Mifune Town, Kumamoto Prefecture, which has been selected as one of the 100 famous waters in Japan.\u003cbr data-mce-fragment=\"1\"\u003e The Yoshimuta Water Source is a water source that was created during the Edo period through the planting of 2.4 million trees. \u003cbr data-mce-fragment=\"1\"\u003eThe abundant spring water that gushes forth irrigates the local town of Mifune, and is a famous source of water that many people from the surrounding area come to collect.\u003cbr data-mce-fragment=\"1\"\u003e Spring water from the Yoshimuta water source flows directly into Kawachi's rice fields, and the mineral-rich water helps to grow delicious rice. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/08\/72db141f84a313a03d2e41d91a25a1a5.jpg%3Cbr%20\/%3E\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/08\/72db141f84a313a03d2e41d91a25a1a5.jpg%3Cbr%20\/%3E\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e The Yoshimuta Water Source, one of the 100 Best Waters in Kumamoto Prefecture, is a rich, clear stream that flows through Mifune Town. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/08\/38f7dd00b2fa8500970b78fa54bc3276-1.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/08\/38f7dd00b2fa8500970b78fa54bc3276-1.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eI went with Kawachi to the source of the Yoshimuta River to collect water! It was a very pleasant place with good energy flowing through it. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/681dbc80dd706ba9274a031050f84da2.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/681dbc80dd706ba9274a031050f84da2.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eKawachi's naturally cultivated rice field in summer. Newts, frogs, diving beetles, water striders...\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e The rice fields are located on terraced mountain slopes, with Mt. Iida, Kawachi's favorite mountain, towering before him.\u003cbr data-mce-fragment=\"1\"\u003e \"There are newts, frogs, diving beetles, water striders, and everything else here. We haven't used any pesticides for about 20 years.\" \u003cbr data-mce-fragment=\"1\"\u003eWhen I walked over to the side of the rice field, I was told, \"This is an irrigation canal just for newts.\"\u003cbr data-mce-fragment=\"1\"\u003e Amazingly, they even built an irrigation channel so that the newts that live there can survive the winter.\u003cbr data-mce-fragment=\"1\"\u003e Kawachi farms with newts in mind.\u003cbr data-mce-fragment=\"1\"\u003e I truly feel the kindness of nature. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/98a14a25971567f60cf3395175175ed3.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/98a14a25971567f60cf3395175175ed3.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eYou can also see Japanese snails, which are now in decline.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e This place is also the starting point of Kawachi's picture book \"Gao.\"\u003cbr data-mce-fragment=\"1\"\u003e They happily explained the scenes from the picture book to us, and we all couldn't help but smile.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Mr. Kawachi is also actively involved in revitalizing the Mifune town area.\u003cbr data-mce-fragment=\"1\"\u003e For the local festival held every summer in Mifune town, Kawachi has been taking the lead in creating a dinosaur Nebuta that is four meters long.\u003cbr data-mce-fragment=\"1\"\u003e As of last year, a total of three Nebuta have been made.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/d3bba61a252478c4eee65219ed66044d.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/d3bba61a252478c4eee65219ed66044d.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eKawachi-san's masterpiece, the dinosaur Nebuta, was very impressive. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_0827-min.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_0827-min.jpg\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Before and after the festival, they are exhibited at various facilities within the prefecture, making them highly sought after in all areas.\u003cbr data-mce-fragment=\"1\"\u003e He also created a picture book called \"Grrr!\", which is based on that dinosaur, and handled everything from illustrations to text, making his debut as a picture book author. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_1943.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_1943.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/products\/detail.php?product_id=1625\u0026amp;admin=on\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/products\/detail.php?product_id=1625\u0026amp;admin=on\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eEvery year, all the staff members plant rice. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/033ba4d4d016641fe67cbd16650db590.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/033ba4d4d016641fe67cbd16650db590.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eOn the rice harvesting tour, you can ride on a rice harvester. After the harvest, we were treated to rice balls made with newly harvested rice. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" size=\"3\" style=\"font-size: medium;\"\u003eMinami-ni-shiki rice has a taste close to the original rice variety\u003c\/span\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Kawachi continues to collect Minami Nishiki seeds through natural cultivation every year. \u003cbr data-mce-fragment=\"1\"\u003eMinami-Nishiki is a type of rice that is characterized by its light flavor, and like Sasanishiki, it is said to be close to the variety of rice that Japanese people have been eating since ancient times.\u003cbr data-mce-fragment=\"1\"\u003e It originally originated in Miyazaki Prefecture, and was also widely cultivated in Kumamoto until about 30 years ago.\u003cbr data-mce-fragment=\"1\"\u003e However, it has been gradually overshadowed by the popularity of \"sweet and chewy\" rice, and has almost disappeared in recent years.\u003cbr data-mce-fragment=\"1\"\u003e Kawachi's naturally grown Minami Ni Shiki rice is the result of Kawachi himself carefully collecting the seeds over a period of seven years.\u003cbr data-mce-fragment=\"1\"\u003e Kawachi is now the only farmer in Mifune Town who grows Minaminishiki rice.\u003cbr data-mce-fragment=\"1\"\u003e Kawachi continues to grow the crop every year with a sense of mission that \"we must not let the precious Minami-Ishiki seeds disappear.\" \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/05\/88b5ca5f2c7a23de4afe27216e237b28.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/05\/88b5ca5f2c7a23de4afe27216e237b28.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eMinaminishiki is a naturally grown rice. It has a light taste and is said to be close to traditional rice varieties.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003eKawachi's naturally grown Minami Nishiki rice has a rich aroma and luster the moment it is cooked, and a natural sweetness spreads in the mouth.\u003cbr data-mce-fragment=\"1\"\u003e When you eat it, it has a very clean taste and goes straight into your body, giving you a pleasant feeling.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Minaminishiki, a naturally grown rice produced in Kumamoto Prefecture, has now become extremely rare.\u003cbr data-mce-fragment=\"1\"\u003e Although the quantity is very small, please give it a try. \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/form\u003e\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"p-product-single-data p-table  c-w700--p c-mt35 c-mt15  c-mb15\"\u003e\u003c\/div\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003c\/h2\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"3kg \/ White rice","offer_id":42565746032701,"sku":"rc-2025-uenoasahi-3k-10","price":5280.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ Seven minutes","offer_id":42565746065469,"sku":"rc-2025-uenoasahi-3k-7","price":5280.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ brown rice","offer_id":42565746098237,"sku":"rc-2025-uenoasahi-3k-0","price":4800.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ White rice","offer_id":42565746131005,"sku":"rc-2025-uenoasahi-5k-10","price":8800.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ Seven minutes","offer_id":42565746163773,"sku":"rc-2025-uenoasahi-5k-7","price":8800.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ brown rice","offer_id":42565746196541,"sku":"rc-2025-uenoasahi-5k-0","price":8000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/813131F9-7304-432F-AB80-B775A9933B96.png?v=1778323019","url":"https:\/\/online.rootspurely.com\/en\/products\/%e4%b8%8a%e9%87%8e%e5%8d%87%e4%b9%85%e3%81%95%e3%82%93-%e8%87%aa%e7%84%b6%e6%a0%bd%e5%9f%b9%e7%b1%b3%e6%9c%9d%e6%97%a5","provider":"Root's Purely | ルーツピュアリィ","version":"1.0","type":"link"}