{"title":"【GW限定】新商品コレクション","description":"\u003cp\u003eゴールデンウィークセールスタート★\u003cbr\u003e本日からお披露目の新商品も多数ご用意！！\u003cbr\u003e毎年大人気のオレンジジュースは、今回3種類登場です。\u003cbr\u003eお得にゲットするためにも、期間中「こちらのコレクションから2点」以上ご購入で\u003cbr\u003e500円オフクーポン配布中！！\u003cbr\u003e※自動的に適用されます。\u003cbr\u003e\u003cbr\u003eぜひこの機会にお試しください。\u003c\/p\u003e","products":[{"product_id":"ピュアリィオリジナル-沢庵漬け","title":"[Purely Original] Bettara Pickles","description":"\u003ch2 class=\"MsoNormal\"\u003e\n\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e【ピュアリィオリジナル沢庵漬け】が登場しました。\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eピュアリィオリジナル沢庵漬け\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e宮崎県田野町の生産者・国部達郎さんが慎重に、伝統的な製法で仕上げた特別な沢庵を漬けました。 自然栽培の大根を使用し、櫓を使った天日干しでじっくりと旨味を引き出しました。\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e素材へのこだわり\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eこの沢庵には、農薬や肥料を一切使わずに育てられた自然栽培の大根を使用しています。 さらに、組み込んで使う米糠も自然栽培米から生まれたものを厳選しています。 余計なものを加えず、無添加・無着色で仕上げることで、漬け素材本来の風味と旨味を大切にしています。\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e伝統製法で引き出される深い味わい\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e国部さんがこだわる天日干しは、櫓を使いじっくりと乾燥させることで、大根の愛と旨味を考えさせます。 漬け込むことでさらに熟成させ、噛むほどに味わいが広がる庵沢漬けに仕上げました。\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e見た目は一般的なたくあんとは違い、薄い色合いですが、これは無着色の証です。自然そのままの味わいをぜひお楽しみください。\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"1P","offer_id":42185506127933,"sku":"fy-takuan-1p","price":650.0,"currency_code":"JPY","in_stock":true},{"title":"3P(5%OFF)","offer_id":42185512091709,"sku":"fy-takuan-3p","price":1853.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/S__64217102.jpg?v=1742525117"},{"product_id":"単品-ピュアリィオリジナル-米味噌","title":"[Purely's original natural fermented food] Kyushu no Takumi rice miso ","description":"\u003cmeta charset=\"utf-8\"\u003e\n\n\u003ch2\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e\u003cspan\u003ePurely's original rice miso made with the utmost care in ingredients and manufacturing methods\u003c\/span\u003e\u003c\/strong\u003e\n\n\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u0026lt;Fermented with natural bacteria that live in the brewery, brewed in wooden barrels, and made with naturally grown ingredients from Kyushu\u0026gt;\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eNaturally grown rice and soybeans from Kyushu are fermented using natural koji mold from Marukawa Miso, a 100-year-old brewery in Fukui Prefecture, and then brewed using the traditional natural fermentation method in wooden barrels.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThe miso is not heated and contains no additives.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThe miso is placed in wooden barrels handmade by artisans in Osaka and left to mature for a long period of time.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThe water is a mixture of underground water from the Hino River in Fukui Prefecture and the beautiful meltwater that is unique to snowy regions.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThe salt used is solar-dried lake salt from Inner Mongolia, a rare, completely solar-crystallized salt even on a global scale.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eAlthough it is a light-colored rice miso, the deep flavor that comes from the long aging period of nine months is sure to be unforgettable once you have tried it. Miso soup made with this rice miso is so delicious that you won't need any dashi stock. Purely's original rice miso is made with the utmost care in the ingredients and manufacturing process. Please enjoy this authentic miso.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eThe ingredients are natural rice and soybeans grown in Kyushu without fertilizer or pesticides.\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eThe raw materials, rice and soybeans, which are the lifeblood of rice miso, are 100% from Kyushu, grown naturally without the use of any pesticides or fertilizers. Natural cultivation is the ultimate farming method that does not use any pesticides or even fertilizers. Rice grown naturally has deeper roots and spreads over a wider area than regular rice. This is because the rice cannot rely on fertilizer, so it desperately tries to absorb nutrients from the soil on its own. The result is rice that is full of vitality and without waste, grown only with its own strength and the natural blessings of the sun, water, and soil.\u003c\/span\u003e \u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/0f8ac078eaf28dd8e44aa5559869bead_480x480.jpg?v=1648699555\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/0f8ac078eaf28dd8e44aa5559869bead_480x480.jpg?v=1648699555\" data-mce-style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e Naturally grown Sasanishiki rice producer, Kazuhiro Matsumoto, Fukuoka Prefecture\u003c\/p\u003e\n\n\u003cp\u003e We also use naturally grown black soybeans from Kyushu.\u003c\/p\u003e\n\n\u003cp\u003e Japan's self-sufficiency rate for soybeans is only 6%, so even domestic production of soybeans is extremely valuable.\u003c\/p\u003e\n\n\u003cp\u003e Among these soybeans, there are almost no pesticide-free cultivations, and those that are grown naturally can be called truly \"miracle\" soybeans.\u003c\/p\u003e\n\n \u003cp\u003eIt is no exaggeration to say that we have taken the utmost care in selecting the rice and soybeans that are the lifeblood of rice miso. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/0eaa7e490698118d1896ecacb333248d_480x480.jpg?v=1648803110\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/0eaa7e490698118d1896ecacb333248d_480x480.jpg?v=1648803110\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eNaturally grown soybean producer, Shunsaku Kawagoe, Miyazaki Prefecture\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan\u003eNaturally fermented and brewed miso from a 100-year-old miso brewery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/ad710854d46b053f63de2f36ac97074d_480x480.jpg?v=1648699643\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e The miso is made by Marukawa Miso, a company in Fukui Prefecture that was founded in 1914.\u003c\/p\u003e\n\n\u003cp\u003e This brewery has been making miso using natural fermentation in wooden barrels for over 100 years since 1914.\u003c\/p\u003e\n\n\u003cp\u003e We are committed to traditional natural fermentation, and our miso is not heated or made with any additives. We let it sit for about a year in accordance with the Japanese seasons.\u003c\/p\u003e\n\n\u003cp\u003e After the war, due to plans to increase food production and the trend towards \"mass production and mass consumption,\" miso began to be made through forced fermentation, and naturally fermented miso declined dramatically.\u003c\/p\u003e\n\n \u003cp\u003eSince its founding, Marukawa Miso has stubbornly stuck to natural, handmade fermentation methods cultivated by artisans, and continues to produce authentic miso. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/bf0ab812804ae59b00b982e79bcc470b_480x480.jpg?v=1648699683\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e This photo focuses on Hiroshi Kawasaki, the representative of Marukawa Miso, and shows everyone who has dedicated their lives to making miso.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan\u003eNatural bacteria fermentation in wooden barrels\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Naturally brewed miso is aged in wooden barrels for about a year.\u003c\/p\u003e\n\n\u003cp\u003e Wooden barrels are more expensive than stainless steel tanks and require more maintenance.\u003c\/p\u003e\n\n\u003cp\u003e However, the reason he continues to insist on using wooden barrels is that \"brewing in barrels produces a unique miso that cannot be brewed in a stainless steel tank.\"\u003c\/p\u003e\n\n\u003cp\u003e Miso is a fermented food that makes use of the characteristics of a mold called koji mold (also known as Aspergillus oryzae).\u003c\/p\u003e\n\n\u003cp\u003e Bacteria live in the gaps between the fibers of the wood of the barrels, and these natural bacteria that live there produce a more delicious and unique miso. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/5a4eaaf03d008b7b191e4de2ece09245_480x480.jpg?v=1648699734\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e Miso in a wooden barrel.\u003c\/p\u003e\n\n \u003cp\u003eWe are particular about wooden barrels and continue to use them, carefully repairing them.\u003c\/p\u003e\n\n\u003cp\u003e If you prepare miso in a stainless steel or enamel tank, the bacteria will be washed away during cleaning without being able to take up residence.\u003c\/p\u003e\n\n\u003cp\u003e In addition, stainless steel and enamel tanks heat up and cool down quickly, making it difficult to maintain a temperature of 20 to 30 degrees, which is comfortable for bacteria.\u003c\/p\u003e\n\n\u003cp\u003e Because wooden barrels are made from wood, they can transmit slight changes in humidity and temperature to the miso, creating the ideal fermentation environment for fermented foods.\u003c\/p\u003e\n\n\u003cp\u003e In addition, as the sake is brewed in a barrel, bacteria take up residence in it, creating a unique flavor and umami taste that is called \"oak habit.\" \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/448b30bde727425d192ea380aec29993_480x480.jpg?v=1648699772\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e Today, wooden barrel craftsmen are extremely valuable assets.\u003c\/p\u003e\n\n\u003cp\u003e While most have gone out of business, some still stubbornly continue to pass on their skills.\u003c\/p\u003e\n\n\u003cp\u003e In addition, good quality water is essential to making good koji and miso.\u003c\/p\u003e\n\n \u003cp\u003eAll of the water used in this rice miso comes from the underground waters of the Hino River in Fukui Prefecture, as well as the beautiful meltwater that is unique to snowy regions.\u003c\/p\u003e\n\n\u003cp\u003e Naturally filtered groundwater is rich in minerals and does not require sterilization or filtering. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/3a2f7584e99d1e4a4720689c15ffe372_480x480.jpg?v=1648699805\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e The underground water of the Hino River is used to make miso.\u003c\/p\u003e\n\n\u003cp\u003e This mineral-rich water does not require sterilization or filtering.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan\u003eThe ultimate rice miso made with natural koji mold that lives in the brewery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Today, most miso is brewed using artificially cultivated koji mold.\u003c\/p\u003e\n\n\u003cp\u003e Marukawa Miso collects its own natural koji mold that exists in the air of its miso brewery and makes miso using the natural mold that is present in the brewery.\u003c\/p\u003e\n\n\u003cp\u003e Home-produced seed koji requires a huge amount of effort and skilled techniques.\u003c\/p\u003e\n\n\u003cp\u003e As time passed, it was said that miso production using natural koji mold temporarily ceased in Japan.\u003c\/p\u003e\n\n \u003cp\u003eAt Marukawa Miso, the technique was lost after the Meiji period.\u003c\/p\u003e\n\n\u003cp\u003e In the midst of this, the passion of one doctor, Dr. Miyoshi Motoharu, and the seventh generation Kawasaki Uemon revived the technique, and the technique of seed koji has been handed down uninterrupted through four generations to the present day. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/ed731b53d37546e70e325770bc282960_480x480.jpg?v=1648699870\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e Koji made by growing mold using the natural koji mold that lives in the brewery.\u003c\/p\u003e\n\n\u003cp\u003e Koji mold is a natural fungus that has almost disappeared in Japan.\u003c\/p\u003e\n\n\u003cp\u003e The flavor created by four types of natural koji mold that have taken up residence in the brewery for approximately 100 years, spanning the Taisho, Showa, and Heisei eras, exudes a deep, rich, and extremely profound flavor.\u003c\/p\u003e\n\n\u003cp\u003e This is the ultimate rice miso, made by fermenting naturally grown ingredients with natural koji mold and aging it for a long period in wooden barrels.\u003c\/p\u003e\n\n\u003cp\u003e Once you try it, you will surely find it so delicious that you will never forget its deep flavor.\u003c\/p\u003e\n\n\u003cp\u003e You can use it in a wide range of dishes, including miso soup, miso dengaku, and miso stew.\u003c\/p\u003e\n\n \u003cp\u003eMarukawa Miso is made using natural bacteria fermentation and wooden barrel brewing. The deep flavor and aroma created by the natural bacteria is so delicious it will move you. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/b8662b6b3be6445a99fe0e91e3d60fbf_480x480.jpg?v=1648699910\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e Thank you to all the staff at Marukawa Miso for making our delicious miso!\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan\u003eplease read\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e This product can be stored at room temperature before opening.\u003c\/p\u003e\n\n\u003cp\u003e If the products you order together are: [Room temperature only ⇒ Shipped by room temperature delivery] [Refrigerated items included ⇒ Shipped by refrigerated delivery]\u003c\/p\u003e\n\n\u003cp\u003e After opening, store in the refrigerator.\u003c\/p\u003e\n\n\u003cp\u003e The salinity is 12.5%.\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"400g","offer_id":42613756362813,"sku":"pb-00044-free-komemiso-400","price":1310.0,"currency_code":"JPY","in_stock":true},{"title":"750g","offer_id":42613756395581,"sku":"pb-00045-free-komemiso-750","price":2060.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/products\/02231752_6034c2369b26d.jpg?v=1648820925"},{"product_id":"自然栽培ポテトチップス","title":"Organic Potato Chips (Sea Salt) ","description":"\u003cdiv data-testid=\"richTextElement\" class=\"BaOVQ8 tz5f0K comp-kzcqyien1 wixui-rich-text\" id=\"comp-kzcqyien1\"\u003e\n\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e \u003cstrong\u003e\u003cspan class=\"color_15 wixui-rich-text__text\"\u003eGolden State Organic Potato Chips\u003c\/span\u003e\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cdiv class=\"MW5IWV\" data-hook=\"bgLayers\" id=\"bgLayers_comp-kzcrn5gt1\"\u003e\n\n\u003cdiv class=\"VgO9Yg\" id=\"bgMedia_comp-kzcrn5gt1\"\u003e\n\n \u003cspan style=\"color: #ff8000;\"\u003eSEA SALT AND VINEGAR\u003c\/span\u003e \u003cbr\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"\" data-testid=\"inline-content\" data-mesh-id=\"comp-kzcrn5gt1inlineContent\"\u003e\n\n\u003cdiv data-testid=\"mesh-container-content\" data-mesh-id=\"comp-kzcrn5gt1inlineContent-gridContainer\"\u003e\n\n\u003cdiv data-testid=\"richTextElement\" class=\"BaOVQ8 tz5f0K comp-kzcrn5gt2 wixui-rich-text\" id=\"comp-kzcrn5gt2\"\u003e\n\n\u003ch3 class=\"font_0 wixui-rich-text__text\"\u003e \u003cspan class=\"color_15 wixui-rich-text__text\" style=\"color: #ff8000;\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003e(Sea Salt)\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cspan class=\"color_15 wixui-rich-text__text\" style=\"color: #000000;\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eYou can enjoy the simplest flavor in the series.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n \u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"color_15 wixui-rich-text__text\"\u003eUSDA Organic Potato Chips\u003cbr class=\"wixui-rich-text__text\"\u003e\u003c\/span\u003e \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv data-testid=\"richTextElement\" class=\"BaOVQ8 tz5f0K comp-kzcqyien2 wixui-rich-text\" id=\"comp-kzcqyien2\"\u003e\n\n\u003cp class=\"font_9 wixui-rich-text__text\"\u003e \u003cspan class=\"color_15 wixui-rich-text__text\"\u003eWhen it comes to things you enjoy casually, it's important to make them quality products.\u003cbr class=\"wixui-rich-text__text\"\u003e The snack brand Golden State Organic was born with this idea in mind.\u003cbr class=\"wixui-rich-text__text\"\u003e We only use organically grown potatoes with great care.\u003cbr class=\"wixui-rich-text__text\"\u003e We don't use any artificial seasonings, and we keep our dishes as simple as possible to bring out the natural flavors of the ingredients.\u003cbr class=\"wixui-rich-text__text\"\u003e The rich flavor that spreads with every bite is unlike any other.\u003cbr class=\"wixui-rich-text__text\"\u003e Of course it's gentle on the body,\u003cbr class=\"wixui-rich-text__text\"\u003e We created this product with careful consideration of the deliciousness and happiness that lies beyond.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"font_9 wixui-rich-text__text\"\u003e \u003cspan class=\"color_15 wixui-rich-text__text\"\u003eThese potato chips are perfect as a snack for children and also as an accompaniment to alcohol.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"font_9 wixui-rich-text__text\"\u003e \u003cspan class=\"color_15 wixui-rich-text__text\"\u003eIt's a snack that you won't be able to stop eating once you start.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp class=\"font_9 wixui-rich-text__text\"\u003e\u003cspan class=\"color_15 wixui-rich-text__text\"\u003eThe stylish packaging is also a plus!\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"Default Title","offer_id":43131542569021,"sku":"ob-clubdaichi-crisps","price":780.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/0538_103466_01.jpg?v=1777113298"},{"product_id":"ピュアリィオリジナル-自然栽培ライスバーガー-きんぴら","title":"ピュアリィオリジナル・自然栽培ライスバーガー（きんぴら）","description":"\u003ch2 data-section-id=\"mpfwte\" data-start=\"524\" data-end=\"553\"\u003e自然栽培の100％ライスバーガー ～きんぴらごぼう～\u003c\/h2\u003e\n\u003cp data-start=\"555\" data-end=\"608\"\u003e噛んだ瞬間、ごぼうの香りがふわっと広がる。\u003cbr data-start=\"576\" data-end=\"579\"\u003eそのあとに、お米のやさしい甘みがじんわり追いかけてきます。\u003c\/p\u003e\n\u003cp data-start=\"610\" data-end=\"664\"\u003e自然栽培100％のお米だからこそ出せる、この“静かな美味しさ”。\u003cbr data-start=\"642\" data-end=\"645\"\u003e素材の力をそのまま感じていただけます。\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"729\"\u003e主役は、丁寧に炒めて仕上げたきんぴらごぼう。\u003cbr data-start=\"688\" data-end=\"691\"\u003eシャキッとした歯ごたえと、ほんのり甘辛い味付けが、ご飯とぴたりと重なります。\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"729\"\u003e気づけばまた食べたくなる、そんな味。\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"793\"\u003e🌾「なんだか今日は、やさしいものが食べたい」そんな日に。\u003c\/p\u003e\n\u003cp data-start=\"479\" data-end=\"517\"\u003e\u003cbr\u003e\u003cstrong data-start=\"76\" data-end=\"104\"\u003e冷凍でのお届けだから、食べたいときに、すぐ一食。\u003c\/strong\u003e\u003cbr data-start=\"104\" data-end=\"107\"\u003eストックしておけば、小腹がすいた時にも、お昼ご飯にも、忙しい日の“ちょうどいいごはん”に。温めるだけで、香ばしく焼き上げたお米と具材の美味しさを、そのままお楽しみいただけます。\u003cbr\u003e\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"Default Title","offer_id":43131563343933,"sku":"fy-riceburger-kinpira","price":1200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/292089930_166717382520759_854399769883890403_n.jpg?v=1759219524"},{"product_id":"ピュアリィオリジナル-自然栽培ライスバーガー-ハンバーグ","title":"ピュアリィオリジナル・自然栽培ライスバーガー（プルコギ）","description":"\u003ch2 data-section-id=\"eq18by\" data-start=\"164\" data-end=\"190\"\u003e自然栽培の100％ライスバーガー ～プルコギ～\u003c\/h2\u003e\n\u003cp data-start=\"192\" data-end=\"239\"\u003eひと口かじった瞬間、\u003cbr data-start=\"202\" data-end=\"205\"\u003e香ばしく焼いたお米の甘みと、甘辛いプルコギの旨味が一気に広がります。\u003c\/p\u003e\n\u003cp data-start=\"241\" data-end=\"342\"\u003e当店のライスバーガーは、農薬も肥料も使わず育てた自然栽培米を100％使用。\u003cbr data-start=\"278\" data-end=\"281\"\u003eしっかり焼き固めたご飯は、外は香ばしく、中はもっちり。\u003cbr data-start=\"308\" data-end=\"311\"\u003eこの“お米そのものの美味しさ”が、すべての土台になっています。\u003c\/p\u003e\n\u003cp data-start=\"344\" data-end=\"434\"\u003e主役は、甘辛いタレをまとったジューシーなプルコギ。\u003cbr data-start=\"369\" data-end=\"372\"\u003eそこに、香ばしいきんぴらごぼうと手ごねハンバーグを重ね、\u003cbr data-start=\"400\" data-end=\"403\"\u003eひと口ごとに「甘み・旨味・コク」が重なり合う贅沢な仕上がりに。\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"477\"\u003eしっかり満足したい日に。\u003cbr data-start=\"448\" data-end=\"451\"\u003eでも、ちゃんと身体にもやさしいものを選びたいときに。\u003c\/p\u003e\n\u003cp data-start=\"479\" data-end=\"517\"\u003e🌾「今日はちゃんと美味しいものを食べたい」そんな日に選んでほしい一品です。\u003c\/p\u003e\n\u003cp data-start=\"479\" data-end=\"517\"\u003e\u003cstrong data-start=\"76\" data-end=\"104\"\u003e冷凍でのお届けだから、食べたいときに、すぐ一食。\u003c\/strong\u003e\u003cbr data-start=\"104\" data-end=\"107\"\u003eストックしておけば、小腹がすいた時にも、お昼ご飯にも、忙しい日の“ちょうどいいごはん”に。温めるだけで、香ばしく焼き上げたお米と具材の美味しさを、そのままお楽しみいただけます。\u003cbr\u003e\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"Default Title","offer_id":43131564490813,"sku":"fy-riceburger-purukogi","price":1200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/291991215_559078895689535_1206304434971113114_n.jpg?v=1759219525"},{"product_id":"ピュアリィオリジナル-自然栽培ライスバーガー-ハンバーグ-1","title":"ピュアリィオリジナル・自然栽培ライスバーガー（ハンバーグ）","description":"\u003ch2 data-section-id=\"n2juvx\" data-start=\"800\" data-end=\"830\"\u003e自然栽培の100％ライスバーガー ～手ごねハンバーグ～\u003c\/h2\u003e\n\u003cp data-start=\"832\" data-end=\"881\"\u003e割った瞬間にあふれる、肉の旨味。\u003cbr data-start=\"848\" data-end=\"851\"\u003eそれを受け止めるのが、香ばしく焼き上げた自然栽培のお米です。\u003c\/p\u003e\n\u003cp data-start=\"883\" data-end=\"930\"\u003eふっくらと手ごねしたハンバーグは、\u003cbr data-start=\"900\" data-end=\"903\"\u003e噛むほどにコクが広がり、お米の甘みと絶妙に重なります。\u003c\/p\u003e\n\u003cp data-start=\"932\" data-end=\"973\"\u003eパンではなく、ご飯だからこそ出せる満足感。\u003cbr data-start=\"953\" data-end=\"956\"\u003eしっかり食べたのに、どこか軽やか。\u003c\/p\u003e\n\u003cp data-start=\"975\" data-end=\"1015\"\u003e「ちゃんと食べた」という安心感と、\u003cbr data-start=\"992\" data-end=\"995\"\u003e「また食べたい」と思える後味を残します。\u003c\/p\u003e\n\u003cp data-start=\"1017\" data-end=\"1044\"\u003e🌾迷ったらまずこれ。満足感で選ぶなら、この一品です。\u003c\/p\u003e\n\u003cp data-start=\"479\" data-end=\"517\"\u003e\u003cbr\u003e\u003cstrong data-start=\"76\" data-end=\"104\"\u003e冷凍でのお届けだから、食べたいときに、すぐ一食。\u003c\/strong\u003e\u003cbr data-start=\"104\" data-end=\"107\"\u003eストックしておけば、小腹がすいた時にも、お昼ご飯にも、忙しい日の“ちょうどいいごはん”に。温めるだけで、香ばしく焼き上げたお米と具材の美味しさを、そのままお楽しみいただけます。\u003cbr\u003e\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"Default Title","offer_id":43131564589117,"sku":"fy-riceburger-hamburger","price":1500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/292114481_704984347467608_1660113376467477168_n.jpg?v=1759219525"},{"product_id":"ピュアリィオリジナル-自然栽培みかんジュース-720ml","title":"[Purely Original] Ikeda's Naturally Grown Mandarin Orange Juice 1L","description":"\u003ch2\u003e \u0026lt;100% pure juice made from naturally grown Unshu mandarins, skin and all\u0026gt;\u003c\/h2\u003e\n\n\u003ch3\u003e\n\n \u003cspan\u003eSorry for the long wait!!\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eIkeda's naturally grown mandarin juice, which is very popular every year, is now in stock.\u003c\/span\u003e\n\n\u003c\/h3\u003e\n\n\u003cp\u003e Michiaki Ikeda from Gyokuto Town, Kumamoto Prefecture, is extremely popular nationwide. \u003cbr\u003ePurely's original naturally grown mandarin juice, made using 100% of Ikeda's naturally grown mandarins, is back again this year.\u003cbr\u003e Naturally grown mandarins without fertilizer, pesticides or herbicides are luxuriously squeezed whole from the skin. No additives such as sugar, flavorings, preservatives or colorings are used. Naturally grown mandarins that have grown slowly with the power of soil, sun and water have a rich sweetness that makes you feel as if you are drinking the whole mandarin orange. And yet it has a refreshing, moderate acidity that is so delicious that you won't be able to stop drinking it once you start.\u003c\/p\u003e\n\n\u003cp\u003e This naturally grown mandarin orange juice is perfect for home use or as a gift.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan\u003eIkeda's naturally grown mandarin oranges are hugely popular nationwide.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Michiaki Ikeda is engaged in natural farming in Gyokuto Town, Kumamoto Prefecture. \u003cbr\u003eMr. Ikeda gradually converted his tangerine farm, which has been passed down for generations, to natural cultivation since 2009. Then, in 2015, he converted the entire farm to natural cultivation, and this feat is well-known nationwide.\u003c\/p\u003e\n\n\u003cp\u003e Fruit trees usually use more pesticides and fertilizers than vegetables. It is said that mandarin oranges are sprayed more than 40 times before harvest. Mr. Ikeda has continued to grow his oranges naturally without fertilizer or pesticides, overcoming repeated trials of pests and diseases, because he wants to \"produce delicious mandarin oranges that even children can eat safely.\" \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/5e7905808c032ed541aaf77249144a0b_a66b2afd-db98-4678-9e3b-a3c484fc27bb_480x480.jpg?v=1649378887\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/5e7905808c032ed541aaf77249144a0b_a66b2afd-db98-4678-9e3b-a3c484fc27bb_480x480.jpg?v=1649378887\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eMichiaki Ikeda is a pioneer of naturally grown Unshu mandarins.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eThey also host study sessions on natural fruit cultivation and are actively involved in promoting the practice.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eWhen he first started natural farming without using any herbicides or pesticides, he says he was greatly troubled by damage caused by weeds and insects.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eAs he gradually switched from his long-standing conventional cultivation, a large number of scale insects appeared on Ikeda's mandarin orange trees. As the name suggests, scale insects are small insects shaped like shells that attach themselves to the branches of fruit trees and suck the nutrients out of the tree. Their excrement is black, which turns the mandarin orange branches, leaves, and fruit completely black, making them unsellable.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eMr. Ikeda now ships out beautiful, naturally grown mandarins, but he says that there was a time when he was forced to discard many mandarins due to damage caused by scale insects.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/fcb61805d1d9c7f88e70e13b51ba8d44-1_e821cd22-c6a4-49a7-928f-d3067ba5e22e_480x480.jpg?v=1649378973\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/fcb61805d1d9c7f88e70e13b51ba8d44-1_e821cd22-c6a4-49a7-928f-d3067ba5e22e_480x480.jpg?v=1649378973\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e Leaves damaged by scale insects turn black and the plant becomes weak.\u003c\/p\u003e\n\n \u003cp\u003e\"The tangerine tree was completely covered in scale insects and became weaker with each passing day. There were times when I thought it might not be possible to continue. But I continued to look after it every day, and shower it with love and prayer.\"After doing so, one day the scale insects turned white, and \"they all died naturally at once.\"\u003c\/p\u003e\n\n\u003cp\u003e \"Then the tree gradually recovered and became healthy again. Now there is almost no damage from the scale insects. It was a truly mysterious experience, and I felt the power of nature.\"\u003c\/p\u003e\n\n\u003cp\u003e What does a massive outbreak of scale insects mean? \u003cbr\u003eIkeda says he now thinks that \"the scale insects came to suck out and purify the excess fertilizer and pesticides that have been used for many years. There is nothing wasted in nature. I think everything has a purpose and plays some kind of role.\" \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/b8de28ee04b73c7c4f6efc85f97211c1-1_480x480.jpg?v=1649379021\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/b8de28ee04b73c7c4f6efc85f97211c1-1_480x480.jpg?v=1649379021\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eMr. Ikeda and the naturally grown Kiyomi orange trees. He treats them with love every day.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/11373bc8e150a72ef953b249eb343c77-1_8a1cc2da-4ca9-471c-b0aa-46e90ad77d2f_480x480.jpg?v=1649379160\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/11373bc8e150a72ef953b249eb343c77-1_8a1cc2da-4ca9-471c-b0aa-46e90ad77d2f_480x480.jpg?v=1649379160\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e A naturally grown Unshu mandarin tree. It is now in very good condition with little damage from insects.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan\u003eNaturally grown mandarin oranges, grown with care, attention, and love\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eIn addition to scale insects, there is another insect called a praying mantis that burrows deep into the trunks of fruit trees and causes the trees to wither. To deal with this, they have been walking around the orchard almost every day, steadily removing any larvae they find. They have also struggled with weeds such as jack o' peas that wrap around the trees and weaken them. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/04696917b85bd1edae1a68f821cbcbe9-1_480x480.jpg?v=1649379206\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e A tangerine tree whose insides have been eaten away by praying mantises.\u003c\/p\u003e\n\n\u003cp\u003e Damaged trees have their holes covered and are raised to prevent the tree from weakening. In normal mandarin orange cultivation, pests are eliminated with pesticides, weeds are killed with herbicides, and chemical fertilizers are used generously to make the mandarin oranges grow.\u003c\/p\u003e\n\n\u003cp\u003e However, in order to grow his tangerine trees naturally without pesticides or fertilizers, Ikeda cuts the grass every day or uses iron pipes to prevent weeds from growing vigorously, and painstakingly removes insects by hand.\u003c\/p\u003e\n\n \u003cp\u003e\"January to March is the pruning season, and April to July is when I live with the grass,\" he said with a laugh. \"Whenever I have free time, I come to the tangerine orchard, where I give the plants my care, attention, and love.\u003c\/p\u003e\n\n\u003cp\u003e However, I've decided that when I'm not working, I won't do it, and I try to balance things by going fishing or painting.\" Along with his deep affection for his mandarin orange trees, I could also sense Ikeda's own philosophy of living a happy life, which is to \"play when it's time to play.\" \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/4ba7cb34c915716cb009d6483e2ce5a1-1_d6f23c08-1d19-4e35-b896-7175a6c245e2_480x480.jpg?v=1649379256\" alt=\"\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eHe goes around the orchard every day with an iron pipe and cuts down weeds. He says that cutting down weeds is more effective at suppressing weeds than mowing, based on his experience.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/609e3b4b06c5d5db0c9700a145e1c039-1_480x480.jpg?v=1649379294\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eIn the naturally grown orchards, there are mechanisms for setting up hives for Japanese honeybees. Perhaps in the future we will be able to eat honey from naturally grown mandarin oranges.\u003c\/span\u003e\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"Default Title","offer_id":43131568783421,"sku":"pb-oragejuice-720","price":2630.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/337D39D0-318D-4FE7-8D19-014A99B77DDF.jpg?v=1777117094"},{"product_id":"ピュアリィオリジナル-西田さんの自然栽培みかんジュース1l-コピー","title":"[Purely Original] Nishida's Naturally Grown Mandarin Orange Juice 1L","description":"\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003e[Mikan juice made from naturally grown mikan from Nishida in Gyokuto-cho, Kumamoto Prefecture]\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u0026lt;Luxuriously squeezed 100% whole with skin\u0026gt;\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e This product uses naturally grown mandarin oranges from Junichi Nishida in Gyokuto Town, Kumamoto Prefecture.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e The juice is made by squeezing the whole mandarin orange from the skin, and no preservatives or additives are used. The juice is characterized by its rich sweetness, which can only be achieved by squeezing the whole mandarin orange from the skin. This luxurious mandarin orange juice is packed full of the beauty of naturally grown mandarins. \u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2022\/02\/ece533a31911148a22fefa28a82834bb.jpg\" alt=\"\" data-mce-selected=\"1\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2022\/02\/ece533a31911148a22fefa28a82834bb.jpg\" data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"c-w700--p c-mt40\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"p-product-single-detail\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"main_comment\" data-mce-fragment=\"1\"\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTaking on the challenge of natural fruit cultivation, something that was once thought to be \"impossible\"\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eNishida returned to his hometown of Kumamoto in 2000 and began working in the orchard as the successor to his family's orchard. He started out without knowing anything about natural farming. He would spray chemical fertilizers and pesticides every day as if it were the most natural thing to do. However, as he continued, he began to have doubts about the large amounts of pesticides being used. \"Pesticides are sprayed dozens of times. I wouldn't want to eat fruit that has so much pesticide on it.\" Nishida's feelings gradually grew stronger. As he kept his ears open to environmentally conscious agriculture, a series of connections led him to meet Purely. \u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/10\/P1010138.jpg\" alt=\"Naturally grown yuzu 500g and up Junichi Nishida, Gyokuto Town, Kumamoto Prefecture\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/10\/P1010138.jpg\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eNishida's first step towards natural farming was when he began to have doubts about the pesticides and fertilizers that were commonly used.\u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n \u003cp data-mce-fragment=\"1\"\u003e\"At first I was surprised - 'Natural farming without the use of pesticides or fertilizers. A farming method like this exists?!' But I began to feel strongly that, since I'd come back to my hometown of Kumamoto, I wanted to practice natural farming that is kind to both the environment and people.\" After meeting Purely, Nishida began working on natural farming in small areas in 2007.\u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe \"insects\" are employees of Nishida Orchard\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n \u003cp data-mce-fragment=\"1\"\u003eNo pesticides or fertilizers are used at all, even from the seedlings. They are grown entirely from seedlings using natural cultivation. Fruit trees are inherently susceptible to damage from insects and diseases, and large amounts of pesticides and fertilizers are generally used. At Nishida Orchard, which is grown naturally, instead of pesticides and fertilizers, \"insects\" that live in nature play an active role. \"In my orchard, a variety of creatures live because we do not use pesticides. For example, the newly born spider babies prey on insects such as mites that damage peaches.\" In the world of conventional cultivation, \"insects = harmful pests\" are considered to be pests that cause harm, and pesticides are used to thoroughly exterminate them. However, Nishida describes insects as \"employees of Nishida Orchard,\" and creates an orchard in harmony with nature.\u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/05\/5d91f6b99fb4fbe3c5b187f7b308625e.jpg\" alt=\"Junichi Nishida\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/05\/5d91f6b99fb4fbe3c5b187f7b308625e.jpg\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eA baby spider living in a tree. The precious orchard workers. Nishida recreates a natural environment in his orchard, where animals and plants coexist and life is diverse. He also practices biodynamic farming, which involves mowing, pruning, and harvesting in accordance with the phases of the moon. Fruits grown using this method are extremely popular nationwide, known as \"Moon Reading Fruits.\" \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"main_comment\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"Default Title","offer_id":43131607449661,"sku":"pb-nishida-orangejuice-720","price":3170.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/4CD24E36-59EB-4D6E-91A4-5F5AC6C558C9.jpg?v=1777117094"},{"product_id":"ピュアリィオリジナル-西田さんの自然栽培ブラッドオレンジジュース720ml","title":"[Purely Original] Nishida's Naturally Grown Mandarin Orange Juice 1L","description":"\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003e[Mikan juice made from naturally grown mikan from Nishida in Gyokuto-cho, Kumamoto Prefecture]\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u0026lt;Luxuriously squeezed 100% whole with skin\u0026gt;\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e This product uses naturally grown mandarin oranges from Junichi Nishida in Gyokuto Town, Kumamoto Prefecture.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e The juice is made by squeezing the whole mandarin orange from the skin, and no preservatives or additives are used. The juice is characterized by its rich sweetness, which can only be achieved by squeezing the whole mandarin orange from the skin. This luxurious mandarin orange juice is packed full of the beauty of naturally grown mandarins. \u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2022\/02\/ece533a31911148a22fefa28a82834bb.jpg\" alt=\"\" data-mce-selected=\"1\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2022\/02\/ece533a31911148a22fefa28a82834bb.jpg\" data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"c-w700--p c-mt40\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"p-product-single-detail\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"main_comment\" data-mce-fragment=\"1\"\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTaking on the challenge of natural fruit cultivation, something that was once thought to be \"impossible\"\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eNishida returned to his hometown of Kumamoto in 2000 and began working in the orchard as the successor to his family's orchard. He started out without knowing anything about natural farming. He would spray chemical fertilizers and pesticides every day as if it were the most natural thing to do. However, as he continued, he began to have doubts about the large amounts of pesticides being used. \"Pesticides are sprayed dozens of times. I wouldn't want to eat fruit that has so much pesticide on it.\" Nishida's feelings gradually grew stronger. As he kept his ears open to environmentally conscious agriculture, a series of connections led him to meet Purely. \u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/10\/P1010138.jpg\" alt=\"Naturally grown yuzu 500g and up Junichi Nishida, Gyokuto Town, Kumamoto Prefecture\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/10\/P1010138.jpg\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eNishida's first step towards natural farming was when he began to have doubts about the pesticides and fertilizers that were commonly used.\u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n \u003cp data-mce-fragment=\"1\"\u003e\"At first I was surprised - 'Natural farming without the use of pesticides or fertilizers. A farming method like this exists?!' But I began to feel strongly that, since I'd come back to my hometown of Kumamoto, I wanted to practice natural farming that is kind to both the environment and people.\" After meeting Purely, Nishida began working on natural farming in small areas in 2007.\u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe \"insects\" are employees of Nishida Orchard\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n \u003cp data-mce-fragment=\"1\"\u003eNo pesticides or fertilizers are used at all, even from the seedlings. They are grown entirely from seedlings using natural cultivation. Fruit trees are inherently susceptible to damage from insects and diseases, and large amounts of pesticides and fertilizers are generally used. At Nishida Orchard, which is grown naturally, instead of pesticides and fertilizers, \"insects\" that live in nature play an active role. \"In my orchard, a variety of creatures live because we do not use pesticides. For example, the newly born spider babies prey on insects such as mites that damage peaches.\" In the world of conventional cultivation, \"insects = harmful pests\" are considered to be pests that cause harm, and pesticides are used to thoroughly exterminate them. However, Nishida describes insects as \"employees of Nishida Orchard,\" and creates an orchard in harmony with nature.\u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/05\/5d91f6b99fb4fbe3c5b187f7b308625e.jpg\" alt=\"Junichi Nishida\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/05\/5d91f6b99fb4fbe3c5b187f7b308625e.jpg\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eA baby spider living in a tree. The precious orchard workers. Nishida recreates a natural environment in his orchard, where animals and plants coexist and life is diverse. He also practices biodynamic farming, which involves mowing, pruning, and harvesting in accordance with the phases of the moon. Fruits grown using this method are extremely popular nationwide, known as \"Moon Reading Fruits.\" \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"main_comment\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"Default Title","offer_id":43131611709501,"sku":"pb-nishida-bloodorangejuice-720","price":3570.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/7C7AA4FF-061D-4950-AA1B-132E8E8BBCA8.jpg?v=1777117094"}],"url":"https:\/\/online.rootspurely.com\/en\/collections\/gw%e9%99%90%e5%ae%9a-%e6%96%b0%e5%95%86%e5%93%81%e3%82%b3%e3%83%ac%e3%82%af%e3%82%b7%e3%83%a7%e3%83%b3.oembed","provider":"Root's Purely | ルーツピュアリィ","version":"1.0","type":"link"}