{"title":"2026年産　自然栽培米","description":null,"products":[{"product_id":"2026-naturallycultivated_rice-omori-tenpiise","title":"★ [2023 Rice] Hiroshi Omori's naturally grown Isehikari rice, sun-dried","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch2\u003e [Harvested in 2023] \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNatural Isehikari rice from Hiroshi Omori of Kumamoto Prefecture, sun-dried\u003c\/span\u003e\u003c\/strong\u003e\n\n\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/20220908_29_480x480.jpg?v=1662634647\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"I want to create something that I think is good and have confidence in it.\"\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Mr. Omori is not originally from a farming family, but is a newcomer to the farming world. Prior to that, he ran his own import goods store for nine years, selling products made by other people.\u003c\/p\u003e\n\n\u003cp\u003e However, in 2010, when I was 38 years old, I asked myself, \"What do I really want to do?\" \u003cbr\u003eThe answer that came to me was the pure desire to be a farmer.\u003c\/p\u003e\n\n\u003cp\u003e \"My life up until now has been about selling things made by other people.\u003cbr\u003e But from now on, I truly wanted to sell the things I made with confidence.\" \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"Hiroshi Omori, Minamiaso Village, Kumamoto Prefecture, Kyushu, organic, self-seeded, naturally grown rice Sasanishiki\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/11\/a6b576e0d6f3c19be72461d293bf87c9.jpg\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/11\/a6b576e0d6f3c19be72461d293bf87c9.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e When I thought about what to make, the first thing that came to mind was my favorite food, rice.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eHowever, because rice requires a large investment in equipment, I was met with strong opposition from those around me, who said that \"it's not something a new farmer can do.\"\u003c\/span\u003e\u003cbr\u003e \"But I didn't think that was important. I started making things that I thought were good and was confident in them.\"\u003c\/p\u003e\n\n \u003cp\u003eAfter a year of training in organic farming, I found my current rice fields in Minamiaso village in 2012. Surrounded by the lush mountains of Aso, it is a wonderful space where you can feel at ease just by being there.\u003c\/p\u003e\n\n\u003ch3\u003e Isehikari grown with spring water\u003c\/h3\u003e\n\n\u003cp\u003e The water for the rice fields comes from a spring that gushes forth right in front of the villagers. Minamiaso Village is so rich in water that it is called the \"hometown of water.\" There are 11 named water sources alone, and even smaller, unnamed water sources in each district.\u003c\/p\u003e\n\n\u003cp\u003e This mineral water is completely free of domestic wastewater and can be drunk straight from the bottle.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003e\"Minamiaso is also my mother's hometown, and since I started farming I've been looking for a rice field that fits my criteria. I was really happy when I found this rice field.\"\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003eSurfing has been a hobby of Omori since he was young. As a result, he has always thought about the global environment. So, when he started farming, it was natural for him not to use pesticides.\u003c\/p\u003e\n\n\u003cp\u003e He also met Kazuko Takashima, a pioneer in natural farming in Minamiaso, and began to seriously pursue natural farming, which does not use any pesticides or fertilizers at all \u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3\u003e \u003cspan data-mce-fragment=\"1\"\u003eCommitment to sun drying\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eSun-drying is now a rare sight. Drying with a dryer is more common, but \"we can continue doing this because we have customers who look forward to sun-dried rice.\"\u003cbr\u003e Whereas mechanical drying takes place overnight, this method uses the power of the sun and wind to dry the leather over a period of one to two weeks, depending on the weather.\u003c\/span\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/20220908_25_480x480.jpg?v=1664776254\"\u003e\u003c\/p\u003e\n\n\u003ch3\u003e God's Rice\u003c\/h3\u003e\n\n \u003cp\u003eIse Hikari is a type of rice that originated in the Kanda area of ​​Ise Shrine.\u003cbr\u003e At Ise Shrine, the Kanname Festival is held from October 15th to 25th. This is an event in which the first rice harvested that year is offered to the gods to give thanks.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe rice offered to the gods at this Kanname-sai festival is called sacred rice, and for many years \"Koshihikari\" rice was offered.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003eHowever, in 1989, a typhoon hit the Ise region and all of the Koshihikari rice in Kanda was destroyed. Among them, there were only two stalks that stood upright, thick and sturdy.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003eIt looked different from the Koshihikari varieties we had seen up until then, so we investigated it further and found out that it was a new variety. This would later become \"Isehikari.\"\u003c\/p\u003e\n\n \u003cp\u003eFor many years afterwards, Ise Hikari was considered sacred rice and was kept secret from the temple.\u003cspan\u003e \u003c\/span\u003eAnd at the Kanname-sai festival, Isehikari rice came to be offered to the gods instead of Koshihikari rice.\u003cspan\u003e \u003c\/span\u003eIse Hikari is truly a miracle rice, a product of the typhoon damage.\u003cspan\u003e \u003c\/span\u003eIsn't this truly \"rice given by God\"?\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/20220908_34_480x480.jpg?v=1664776183\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/20220908_34_480x480.jpg?v=1664776183\"\u003e\u003c\/span\u003e \u003c\/p\u003e\n\n\u003cdiv class=\"c-w940--p\" data-mce-fragment=\"1\"\u003e\u003cform action=\"https:\/\/www.nh-purelyshop.com\/products\/detail.php?\" method=\"post\" id=\"form1\" name=\"form1\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"c-w700--p c-mt40\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"p-product-single-detail\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"main_comment\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/form\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"p-product-single-data p-table  c-w700--p c-mt35 c-mt15  c-mb15\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"1㎏ \/ White rice","offer_id":43575480844349,"sku":"rc-2026-ohmoriise-tenpi-3k-10-free","price":5498.0,"currency_code":"JPY","in_stock":false},{"title":"1㎏ \/ 7 mins","offer_id":43575480877117,"sku":"rc-2026-ohmoriise-tenpi-3k-7-free","price":5498.0,"currency_code":"JPY","in_stock":true},{"title":"1㎏ \/ brown rice","offer_id":43575480909885,"sku":"rc-2026-ohmoriise-tenpi-3k-0-free","price":4998.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ 白米","offer_id":43745127170109,"sku":"rc-2026-ohmoriise-tenpi-5k-10-free","price":9163.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ 7 mins","offer_id":43745163280445,"sku":"rc-2026-ohmoriise-tenpi-5k-7-free","price":9163.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ brown rice","offer_id":43745187102781,"sku":"rc-2026-ohmoriise-tenpi-5k-0-free","price":8330.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/2e99c607ebab25ac0dc4ae60f2951dfc.png?v=1790850621"},{"product_id":"2025年度産新米-川﨑眞志男さん-自然栽培米-最高級薬膳コシヒカリ-玄米360kg-コピー","title":"[2023 New Rice Harvest - Up to 60,000 yen off!!!] Ueno Matsutoshi's Naturally Grown Rice \"Hinohikari\" Brown Rice 360kg","description":"\u003ch2 data-mce-fragment=\"1\"\u003e [2023 harvest] Ueno Matsutoshi's naturally grown rice \"Hinohikari\"\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Get a 60,000 yen discount with early bird discount!!!\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan\u003e*For customers who have signed up for a regular plan for naturally grown rice,\u003cbr\u003e Please rest assured that we will send you this year's new rice as soon as it arrives.\u003c\/span\u003e \u003cbr\u003eWe also secure one year's supply of designated naturally grown rice. \u003c\/p\u003e\n\n\u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e\n\n\u003ctbody data-mce-fragment=\"1\"\u003e\n\n\u003ctr data-mce-fragment=\"1\"\u003e\n\n\u003ctd data-mce-fragment=\"1\"\u003e\n\n\u003ch3 data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBuy in bulk and receive naturally grown new rice at a great price! By having extra brown rice, which is easy to store, you can rest assured even in the event of a disaster (^^)\/\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e▶Advantageous point ①\u003cbr data-mce-fragment=\"1\"\u003e Even though it's new, you can buy it at a great price!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e▶Advantageous point ②\u003cbr data-mce-fragment=\"1\"\u003e Free shipping for bulk purchases!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e1) Buy 12 bags in bulk →→ 15% OFF! *Please let us know your preferred delivery date.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSave approximately 60,000 yen per year!!!\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch4 data-mce-fragment=\"1\"\u003e\n\n \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e~Please read carefully~\u003cbr data-mce-fragment=\"1\"\u003e・This is a \"bulk purchase\" page for this product. Please note that this is a one-time payment at the time of purchase, which is different from regular shipping.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e・All products will be delivered as brown rice. Please note that we cannot polish the rice.\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e・We will deliver 12 bags of 30 kg each. Please note that we cannot divide the product into 5 kg or 10 kg bags.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e・After shipping, we will send a \"tracking slip number\" to your registered email address.\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/h4\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003e-About storing rice-\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIn rice grown naturally without the use of pesticides, if the conditions are right for insects, they will thrive (because pesticides are not used to kill insect eggs in advance).\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIf you purchase in bulk, we will inform you of the recommended storage method to prevent the rice you purchased from becoming inedible due to an infestation of insects.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"text-decoration: underline; color: #000000;\" data-mce-style=\"text-decoration: underline; color: #000000;\" data-mce-fragment=\"1\"\u003e①Store at temperatures below 20℃\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIf the temperature is high, the eggs will hatch and insects will easily appear. Please store the product in a place where the temperature is not high, such as a room on the north side or a food storage room.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"text-decoration: underline; color: #000000;\" data-mce-style=\"text-decoration: underline; color: #000000;\" data-mce-fragment=\"1\"\u003e2) Avoid humid places and store in a well-ventilated place.\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIn addition to temperature, humidity is also a major factor in egg hatching. Please store the rice in a well-ventilated place.\u003c\/span\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eAlso, if you store the rice in the rice bag it was delivered in, it will create an environment with more eggs.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eTransferring the rice to a rice bin or another bag and putting in some chili peppers together will further prevent the development of insects.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"text-decoration: underline; color: #000000;\" data-mce-style=\"text-decoration: underline; color: #000000;\" data-mce-fragment=\"1\"\u003e3) Please consume within 2 weeks after polishing.\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eWhen polishing rice, the rice that has had its bran layer removed is more susceptible to oxidation. To avoid losing its flavor, please consume the rice as soon as possible after polishing.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eEven though the rice can be stored for a long time, we would like you to enjoy it in the best possible way (^^) If you have any questions, please feel free to ask our staff!\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003eHinohikari rice from Ueno in Kikuchi City, the best rice producing region in Japan\u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e 50 years of rice farming\u003c\/h2\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Matsutoshi Ueno is engaged in natural rice cultivation in Kikuchi City, Kumamoto Prefecture. Before entering the world of natural cultivation, he served as the head of an agricultural cooperative and practiced a variety of farming methods, including conventional, organic, and no-till cultivation.\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Contributing to the advancement of environmentally friendly agriculture in Kikuchi City\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eKikuchi City, Kumamoto Prefecture, is famous as one of the leading rice producing areas in Japan. Matsutoshi Ueno has been growing rice here for many years. Ueno has been growing organically grown rice since shortly after Purely was founded, and his rice has been well received by many customers.\u003cbr data-mce-fragment=\"1\"\u003e He started growing rice in his 20s, and before he stepped into the world of natural farming 12 years ago, he served as the president of the Kikuchi Agricultural Cooperative. During his 30 years at the cooperative, he proposed reduced pesticide rice cultivation using EM fertilizer in 1994, and called on members at the time, with over 40 people starting to produce rice using special cultivation methods. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Paddy field\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/f167f87d45b8cb402e1171dc677ebd40_480x480.jpg?v=1648455778\"\u003e\u003c\/div\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe beautiful water of Kikuchi flows through Ueno's rice fields. \"At first, there was a lot of opposition. The agricultural cooperative, which is a comprehensive business, would not want to stop selling fertilizer. But I told people around me that if we use EM compost and have money left over from fertilizer, we can put it into savings,\" he says with a laugh. Over 20 years ago, he has been leading the way in establishing \"food safety and security.\" As a result, it is no exaggeration to say that Kikuchi City has become famous nationwide as a region thriving in environmentally friendly agriculture.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Naturally grown rice continues to grow\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eUeno-san has cultivated rice using various farming methods, including conventional, organic, and no-till farming. He was just about to start growing pesticide-free rice after retiring from the agricultural cooperative when he encountered Purely, and now he is engaged in natural farming without fertilizer or pesticides. Until then, he had been using a small amount of compost fertilizer, but since he didn't rely so much on fertilizer, he had no hesitation in switching to natural farming. When he first switched to natural farming on a trial basis, he felt that \"this will be fine,\" and even now the harvest is stable. Meanwhile, Ueno-san says that the quality of the rice has clearly changed from before after so many years of natural farming. \u003cbr data-mce-fragment=\"1\"\u003eWhen he was the head of the agricultural cooperative, he was bothered by the smell that came from the rice when it was kept warm in a rice cooker. It bothered him so much that he thought the rice cooker was the cause and asked the agricultural cooperative staff to find a rice cooker that didn't have an odor. \"It wasn't a problem with the rice cooker, it was with the rice. I think the smell was caused by fertilizer (nitrogen).\" No matter how much he searched at the time, he couldn't find a solution, but when he switched to growing rice without fertilizer, he says that the smell no longer bothered him. By not relying on excessive fertilizer and by letting the roots grow firmly, the rice's natural appearance and flavor are created. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Ear of rice\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/eafb2e82606e597bc945f8c38f487c85_480x480.jpg?v=1648455809\"\u003e\u003c\/div\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEars of rice with ripe fruit and drooping heads \"Rice can only be grown once a year. The weather changes every year. That's why there are no amateurs or experts in rice farming; everyone is a first-year. Among them, what people who try natural farming can do is to make seedlings, plow the rice field to make it even, plant the rice, manage the water, and harvest.\" Rice farming is simpler because nothing is used. Among those, they simply perform the limited tasks with single-minded dedication. Because they do everything they can, I felt that natural farming teaches us how rice farming, as well as other crops, should be \"the way it should be.\"\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e What is nature?\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\"Even if there are insects, we can't spray pesticides, so all we can do is watch. As a farmer, I feel like I have to do something, but in reality, it's better if I don't do anything. I realized that I don't understand what nature is. For an ordinary farmer, switching from conventional and organic farming that has been practiced for many years to natural farming that does not use any pesticides or fertilizers means changing their past habits, and it's not an easy step to take. \u003cbr data-mce-fragment=\"1\"\u003eNormally, I would be very hesitant to not use pesticides, fearing the bugs and diseases that will come in September. At first, I was anxious and tried to rely on something, but I persevered. Now I know that I can grow rice without using fertilizer. The yield has stabilized and I no longer have to worry about anything. If you do anything for 10 years, you will see results. This year, the weather has been harsh, but it was worth the effort, and the rice has grown very well, so please enjoy it. \u003cbr data-mce-fragment=\"1\"\u003e\"Food is said to make people better, so I think that in the future, we should make food that makes people feel good when they eat it, and I will continue to work hard to achieve that.\" Ueno-san, who always remains humble, taught me a \"beautiful way of life.\" He not only makes delicious rice, but also puts his heart into making people feel good by eating it, so we hope that his wish will be realized.\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"Bulk delivery 360kg","offer_id":43575494901821,"sku":"rc-2026-kawasakikoshi-360k","price":536800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/9bbfd353eabc7f571989b8a5d4fa1d59.png?v=1790839794"},{"product_id":"2026-naturallycultivated_rice-kawasaki-koshihikari","title":"◎【2026年米】自然栽培米最高級薬膳コシヒカリ（川﨑眞志男さん）","description":"\u003ch2\u003e【令和8年産 2026年産】\u003cbr\u003e川﨑眞志男さん　\u003cbr\u003e自然栽培「最高級薬膳コシヒカリ」\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 115%; mso-fareast-language: JA;\"\u003e産地・生産者\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 115%; mso-fareast-language: JA;\"\u003e熊本県南西部に位置する自然豊かな天草。\u003cspan lang=\"EN-US\"\u003e50\u003c\/span\u003e年以上稲作を継続してきた川崎眞志男さん。\u003cbr\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 115%; mso-fareast-language: JA;\"\u003eこのお米を食べ続け、衣食住トータルで自然な暮らしをされている眞志男さんご家族は、笑顔がステキで幸せそのもの。娘婿の後継者も立派に育ちました。眞志男さんの\u003cspan lang=\"EN-US\"\u003e70\u003c\/span\u003e代には思えない凛とした立ち姿は、このお米の素晴らしさを物語っています。今年で\u003cspan lang=\"EN-US\"\u003e36\u003c\/span\u003e年目となる自然栽培お米作りは、何よりもまず水へのこだわりから始まります。\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 115%; mso-fareast-language: JA;\"\u003e誕生のきっかけー「水と環境回復への挑戦」\u003cbr\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 115%; mso-fareast-language: JA;\"\u003eイネの残留農薬の姿を見たことがきっかけで、川崎さんは環境改善を決意します。\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 115%; mso-fareast-language: JA;\"\u003e田んぼから流れていく水が変わることによって天草の海の環境を回復したい！\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 115%; mso-fareast-language: JA;\"\u003eと思いを馳せ、これまで取り組んでこられました。その思いが実り、その水は海の干潟の水質を整え、\u003cspan style=\"color: #ee0000;\"\u003e絶滅しかけていた海草「コアマモ」が再生する\u003c\/span\u003eなど、\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 115%; mso-fareast-language: JA;\"\u003e地域の生態系回復につながるまでの成果を上げられました！\u003cspan style=\"color: #ee0000;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 115%; mso-fareast-language: JA;\"\u003e現在は、大自然の摂理にのっとり、「雨水や大気汚染の影響にも左右されない」\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 115%; mso-fareast-language: JA;\"\u003e「水と土の持つ本来の力を発揮させる」生命力が非常に強い、美味しいお米を生産なさっています。\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/S__294764548.jpg?v=1757756784\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003eコシヒカリ\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\" lang=\"EN-US\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e日本を代表する品種。\u003cspan lang=\"EN-US\"\u003e1956\u003c\/span\u003e年に農林\u003cspan lang=\"EN-US\"\u003e1\u003c\/span\u003e号と農林\u003cspan lang=\"EN-US\"\u003e22\u003c\/span\u003e号をもとに誕生し、現在でも全国各地で広く栽培されています。最大の特徴は強い粘りと甘みで、炊き上がりのつややかな美しさも際立ちます。粒はやや大きめでふっくら感があり、香り高く濃厚な味わいは多くの方に支持され、\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003eお米の「美味しさの基準」ともいわれています。冷めても硬くなりにくく、お弁当やおにぎりにも最適です。\u003cspan lang=\"EN-US\"\u003e\u003cbr style=\"mso-special-character: line-break;\"\u003e\u003c!-- [if !supportLineBreakNewLine]--\u003e\u003cbr style=\"mso-special-character: line-break;\"\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\" lang=\"EN-US\"\u003e \u003c\/span\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e特徴 「ゼロバランスの薬膳米」\u003cbr\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e川崎さんのお米は、農薬・肥料不使用の自然栽培米。水にもこだわることで、化学物質過敏症の方でも安心して食べられる「ゼロバランス」のお米となり、シンカーテスト（水反応測定）では薬草や薬木を超える\u003cspan lang=\"EN-US\"\u003e10\u003c\/span\u003eの\u003cspan lang=\"EN-US\"\u003e68\u003c\/span\u003e乗という最高値のエネルギーを記録しています。\u003cb\u003e\u003cu\u003eまさに薬膳米とも呼べる特別なお米です。\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003eスマートフォンや携帯電話を数秒間「眞志男の米」の上に置くと、オーリングテストでマイナス値がゼロに変わるという実験結果もあり、食品を超えて\u003cspan lang=\"EN-US\"\u003e“\u003c\/span\u003e癒しと浄化の力\u003cspan lang=\"EN-US\"\u003e”\u003c\/span\u003eを持つお米として注目されています。\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\" lang=\"EN-US\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/S__294764549.jpg?v=1757756784\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003eお客様の声\u003cbr\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e「他の自然米は食べられなかったのに、川崎さんのお米だけは美味しく食べられた」\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e\u003c\/span\u003e「子供が初めてご飯をおかわりした」\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e\u003c\/span\u003eそんな喜びの声が数多く寄せられています。\u003cb\u003e\u003cu\u003e化学物質過敏症や体調不良を抱える方とのご縁が増えているのも、このお米の大きな特徴です。\u003cspan lang=\"EN-US\"\u003e\u003cbr style=\"mso-special-character: line-break;\"\u003e\u003c!-- [if !supportLineBreakNewLine]--\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e新しいご縁として\u003cbr\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003eそして今年、ピュアリィでは川崎眞志男さんのお米を初めてお取り扱いさせていただくことになりました。\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e天草の自然と水に育まれた「眞志男の米」が、いよいよ皆さまの食卓へと届きます。\u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\" lang=\"EN-US\"\u003e“\u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003eまことを志す男\u003cspan lang=\"EN-US\"\u003e”\u003c\/span\u003eの名を冠したこのお米には、食べる人を元氣にする力が込められています。\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e新しいご縁に感謝しながら、皆さまにぜひご賞味いただきたい逸品です。\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/S__294764550.jpg?v=1757756784\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"3kg \/ 白米","offer_id":43575513415741,"sku":"rc-2026-kawasakikoshi-3k-10","price":5379.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ 七分","offer_id":43575513448509,"sku":"rc-2026-kawasakikoshi-3k-7","price":5379.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ 玄米","offer_id":43575513481277,"sku":"rc-2026-kawasakikoshi-3k-0","price":4890.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ 白米","offer_id":43575513514045,"sku":"rc-2026-kawasakikoshi-5k-10","price":8965.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ 七分","offer_id":43575513546813,"sku":"rc-2026-kawasakikoshi-5k-7","price":8965.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ 玄米","offer_id":43575513579581,"sku":"rc-2026-kawasakikoshi-5k-0","price":8150.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/76a780ad85e9549b23c57c622725429d.png?v=1790844790"},{"product_id":"2026-naturallycultivated_rice-tomita-kikuchisradiance","title":"★[2023 Rice] Naturally grown rice \"Kikuchi no Kagayaki\" by Tomita Chikayoshi","description":"\u003ch2 data-mce-fragment=\"1\"\u003e [2023 harvest] Chikayoshi Tomita's naturally grown rice \"Kikuchi no Kagayaki\"\u003c\/h2\u003e\n\n\u003cp\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA pioneer of Kumamoto's naturally grown rice\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\"Kikuchi no Kagayaki\" is a variety that was created by Mr. Tomita after he has been cultivating his own seeds from Hinohikari for over 20 years.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eDuring the 2018 rice crop, one stalk was taller than the surrounding rice and looked different, so it was separated and harvested. Then in 2019, it was planted and harvested, and the harvest was used to set the seeds for the next crop. Finally, in 2020, they were able to harvest enough to ship, so they tasted it for the first time. I heard that it was exciting to actually try it.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003eAfter harvest, it was inspected and found to have a lower amylopectin value (chewy texture) than regular Hinohikari, and was found to have slightly different properties from Hinohikari that had been cultivated up until then. It can be said that this variety was born thanks to the Kikuchi environment, among various other factors such as the climate, water and soil of the land.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eWith this in mind, the name \"Kikuchi's Brilliance\" was chosen.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/IMG_2139-2_480x480.jpg?v=1648452038\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eTomita's naturally grown rice is densely packed with grains.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/IMG_2153-2_480x480.jpg?v=1648452085\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan\u003e \u003cmeta charset=\"utf-8\"\u003eThe naturally grown rice was ready for harvest, and bountiful ears of rice were ripe. Tomita's naturally grown rice fields and fields are located near the Melon Dome, a famous landmark in Shichijo Town. The Hasama River, a tributary of the Kikuchi River, flows nearby, and in autumn it is a pleasant place where cosmos flowers bloom all over the place. Tomita's daughter Saki and son Kazutaka are the successors of his family's field and rice farming and are engaged in naturally grown rice cultivation. He works on the naturally grown rice fields together with his son Kazutaka.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/IMG_2142-2_480x480.jpg?v=1648452122\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eMr. Tomita checks on the growth of the rice. He visits the rice fields every day to check on the condition of the rice.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/IMG_2163-2_480x480.jpg?v=1648452154\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eMr. Tomita talks about his efforts in organically grown rice. The words of someone with 30 years of experience carry weight.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/IMG_2162-2_480x480.jpg?v=1648452185\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eA rice field with a rich, clear stream. In the babbling stream, there were beetles and pond snails.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/IMG_2152-2_480x480.jpg?v=1648452214\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eTomita-san chats energetically in front of the naturally grown rice fields. \"It's not good to act like you've been doing it all. I'm who I am today thanks to the efforts of my predecessors. I must never forget those words. There's a saying: 'The more rice ripens, the more I bow my head.' I want to always keep gratitude and humility in my heart.\" Despite being a pioneer of naturally grown rice who continues to lead the way, his words are endlessly humble. Many people are drawn to his personality. I was reminded that this is why there are always smiles around Tomita-san.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/IMG_2148-2_480x480.jpg?v=1648452244\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eMany people come to learn at Tomita's naturally cultivated rice fields every year.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/IMG_2144-2_480x480.jpg?v=1648452282\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan\u003e \u003cmeta charset=\"utf-8\"\u003eA pleasant breeze passes through Tomita's naturally grown rice fields. Tomita's naturally grown rice has a natural sweetness in its light taste, and the more you chew it, the tastier it becomes. The grains of rice themselves are firm, and you can feel the strength throughout the rice. It is easy to digest, so you can eat as much as you want, but there is no feeling of heaviness after the meal. It is filling, and leaves you feeling comfortably full. Please try eating it as a salted rice ball first. You will surely be able to enjoy the deliciousness of Tomita's naturally grown rice. Kikuchi no Kagayaki produced by Tomita Chikayoshi. Reservations are now open.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/IMG_2169-2_480x480.jpg?v=1648452307\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan\u003e \u003cmeta charset=\"utf-8\"\u003eThese rice balls are made using only Tomita's naturally grown rice and solar lake salt. It's the ultimate treat. The rice that he has grown in his own fields for many years is currently sold out to regular home delivery members (customers who have a year-round contract). It is extremely popular nationwide, and there is a waiting list for cancellations.\u003c\/span\u003e\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"3kg \/ White rice","offer_id":43576309317693,"sku":"rc-2026-tomikiku-3k-10","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ Seven minutes","offer_id":43576309350461,"sku":"rc-2026-tomikiku-3k-7","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ brown rice","offer_id":43576309383229,"sku":"rc-2026-tomikiku-3k-0","price":4170.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ White rice","offer_id":43576309415997,"sku":"rc-2026-tomikiku-5k-10","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ Seven minutes","offer_id":43576309448765,"sku":"rc-2026-tomikiku-5k-7","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ brown rice","offer_id":43576309481533,"sku":"rc-2026-tomikiku-5k-0","price":6950.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/3ef244f5c6bf7673a508c429deee0369.png?v=1791012634"},{"product_id":"2026-naturallycultivated_rice-tomita-hinohikari","title":"★ [2023 Rice] Hinohikari, naturally grown rice by Tomita Chikayoshi ","description":"\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cdiv class=\"c-w940--p\"\u003e\u003cform action=\"https:\/\/www.nh-purelyshop.com\/products\/detail.php?\" method=\"post\" id=\"form1\" name=\"form1\"\u003e\n\n\u003cdiv class=\"c-w700--p c-mt40\"\u003e\n\n\u003cdiv class=\"p-product-single-detail\"\u003e\n\n\u003cdiv class=\"main_comment\"\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e [Harvested in 2023]\u003c\/h2\u003e\n\n\u003ch2\u003e \u003cstrong\u003e\u003cspan\u003eChikayoshi Tomita: Hinohikari rice grown naturally\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA pioneer of Kumamoto's naturally grown rice\u003c\/span\u003e\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2176-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Shichijocho, Kikuchi City, Kumamoto Prefecture.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e This area is nationally famous as one of Japan's leading rice-producing areas, and here you can find Tomita Chikayoshi, who has been engaged in natural rice and field farming for many years.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Inspired by the teachings of Mokichi Okada, the founder of natural farming, he has been growing rice without fertilizer or pesticides for the past 40 years.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Due to its high quality, it is well known nationwide and sells out quickly when it goes on regular sale.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e In addition, as chairman of the Kyushu block of the National Natural Farming Extension Association, Mr. Tomita is also working hard to promote natural farming in rice and field crops. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2139-2.jpg\" alt=\"Naturally grown rice, midsummer gifts, and rice for the elderly\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Tomita's naturally grown Hinohikari rice is densely packed with grains. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2153-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e When the time came to harvest, the naturally grown rice had produced bountiful grains.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Tomita's naturally grown rice fields and farm are located near the Melon Dome, a famous attraction in Shichijo Town.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003eThe Hasama River, a tributary of the Kikuchi River, flows nearby, and in autumn it is a pleasant place where cosmos flowers bloom all over the place.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e The Tomita family, including his daughter Saki and son Kazutaka, are the successors of his farming and rice cultivation and are engaged in natural farming.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e He works on the naturally grown rice fields together with his son, Kazutaka. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2142-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Mr. Tomita checks on the growth of the rice. He visits the rice fields every day to check on the condition of the rice. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2163-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Mr. Tomita talks about his efforts in organically grown rice. The words of someone with 30 years of experience carry weight.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e It was more than 40 years ago that Tomita decided to cultivate his crops without fertilizer or pesticides.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003e\"What was the trigger? If I may sound arrogant, I guess it was because I was scared of what the future holds for the Earth due to environmental pollution. When I was around 20 years old, I felt a sense of crisis about the fact that agriculture, which uses pesticides and chemical fertilizers as a matter of course, is polluting the Earth. So I asked an instructor at the agricultural cooperative, 'How can we grow rice without using fertilizers or pesticides?' But he made fun of me (laughs).\"\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Nowadays, the terms pesticide-free, organic, and natural farming have become common, but back then, in the midst of Japan's rapid economic growth, pesticides and chemical fertilizers were in their heyday, and people who thought like Tomita were very few and far between. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2162-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e A rice field with a rich, clear stream. In the babbling stream, there were beetles and pond snails. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2152-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Mr. Tomita is engaged in lively conversation in front of the naturally grown rice fields.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003e\"It's not good to act like you've come a long way. I am who I am today thanks to the efforts of my predecessors. I must never forget those words. There's a saying that goes, 'The more rice ripens, the more it bows its head.' I want to always carry myself with a sense of gratitude and humility.\"\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Even though he is a pioneer of natural farming and always at the forefront, he speaks with an endless humility. Many people are attracted to his personality. I was reminded that this is why there are always smiles around Mr. Tomita. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2148-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Many people come to learn at Tomita's naturally cultivated rice fields every year. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2144-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e A pleasant breeze passes through Tomita's naturally cultivated rice fields.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003eTomita's naturally grown rice has a light taste with a natural sweetness, and the more you chew it, the more delicious it becomes. The grains of the rice themselves are firm, and the rice as a whole has a strong flavor.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e It goes down easy on the stomach, so you can eat as much as you want without feeling bloated afterwards.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Please try eating it with salt first. You will surely be able to fully enjoy the deliciousness of Tomita's naturally grown rice. \u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/06\/IMG_2169-2.jpg\" alt=\"Rice grown naturally without fertilizer or pesticides by Tomita, Kumamoto Prefecture, Kyushu\"\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e The rice balls are made using only Tomita's naturally grown rice and sun-dried lake salt. A real treat.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003eCurrently, the rice that he has grown in his own fields for many years is sold out to regular home delivery subscribers (customers who have a year-round contract). It is also very popular nationwide, and there is a waiting list for cancellations.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e The rice we are selling this time is Hinohikari, grown in newly expanded rice fields.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e The rice is grown from Hinohikari seeds that have been grown and harvested in his own rice fields for many years, and is now planted in a new field, so the quality and deliciousness of the rice remains unchanged.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e \"It was well received last year, and it's only the second year for the rice field,\" said Tomita, and thanks to his generosity, the product will be sold at a \"trial price.\"\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e We hope that anyone who has never tried naturally grown rice will take this opportunity to try it and experience its delicious taste and strong vitality.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003e\u003cstrong\u003e\u003cspan\u003e◇Purely's commitment to naturally grown rice◇\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e At Purely, we only deliver naturally grown rice from trusted natural farms in Kyushu.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e All naturally grown rice we deliver meets the following three conditions.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e \u003cstrong\u003e1. No pesticides or fertilizers (chemical or organic) are used.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e \u003cstrong\u003e2. The seeds used are all naturally grown rice that farmers continue to collect themselves.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e \u003cstrong\u003e3. We only use naturally grown rice that has a history of 3 years or more in natural cultivation fields (natural cultivation history in rice fields).\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e Our production staff meets with each farmer, sees the rice fields in person, and checks the field and production history.\u003c\/p\u003e\n\n\u003cbr\u003e\n \u003cp\u003eAfter repeated quality checks and investigations into production history, we purchase directly from Kyushu contracted farmers who we can trust for their safe and reliable natural farming practices. In addition to simply purchasing produce, we also serve as the Kyushu Block Secretariat for the National Association for the Promotion of Natural Farming, and regularly hold study sessions, discussion meetings, and lectures on natural farming for farmers.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e We also offer agricultural tours and natural life schools for consumers, including rice planting, rice harvesting, mochi pounding, and other agricultural support tours, in an effort to promote natural farming and natural lifestyles.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cp\u003e At Purely, we aim to spread the worldview of natural farming by working together as a trinity of consumers, producers, and distributors, and to realize a sustainable society in harmony with nature. \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/form\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"p-product-single-data p-table  c-w700--p c-mt35 c-mt15  c-mb15\"\u003e\n\n\u003ctable class=\"c-table  c-table-md-row\"\u003e\n\n\u003ctbody\u003e\n\n\u003ctr\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\n\u003cbr\u003e\n\n\u003c\/div\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"3kg \/ White rice","offer_id":43576310988861,"sku":"rc-2026-tomihino-3k-10","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ Seven minutes","offer_id":43576311021629,"sku":"rc-2026-tomihino-3k-7","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ brown rice","offer_id":43576311054397,"sku":"rc-2026-tomihino-3k-0","price":4170.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ White rice","offer_id":43576311087165,"sku":"rc-2026-tomihino-5k-10","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ Seven minutes","offer_id":43576311119933,"sku":"rc-2026-tomihino-5k-7","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ brown rice","offer_id":43576311152701,"sku":"rc-2026-tomihino-5k-0","price":6950.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/da284bf8a56633db094d5ef2768e55c0_04b6e8dc-c168-411d-a639-aed91b39e855.png?v=1791012541"},{"product_id":"2026-naturallycultivated_rice-mastumoto-sasa","title":"★[2023 Rice] Kazuhiro Matsumoto's Naturally Grown Sasanishiki Rice","description":"\u003ch2 data-mce-fragment=\"1\"\u003e [2023 harvest] Kazuhiro Matsumoto's Sasanishiki rice grown naturally\u003c\/h2\u003e\n\n\u003ch2\u003e Master craftsman of Sasanishiki rice, Kazuhiro Matsumoto\u003c\/h2\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eAsakura City is located in the southeast of Fukuoka Prefecture, and Matsumoto Kazuhiro has been farming for generations in this area.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eAfter going through conventional farming and organic, pesticide-free farming, they have been practicing natural farming since 2007.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan\u003e \u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/9e62ca4eec1016b394e67e79bd7f3bbc_480x480.jpg?v=1648456641\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch2\u003e Precious Kyushu-grown Sasanishiki\u003c\/h2\u003e\n\n\u003cp\u003e Sasanishiki is often grown in the Tohoku region.\u003c\/p\u003e\n\n\u003cp\u003e It is difficult to cultivate in the warm climate of Kyushu, and in Kyushu, where typhoons are frequent, rice plants fall over almost every year.\u003c\/p\u003e\n\n\u003cp\u003e Despite this, Matsumoto continued to collect seeds every year, and after the fifth year, the harvest of naturally grown Sasanishiki rice finally began to stabilize.\u003c\/p\u003e\n\n\u003cp\u003e Matsumoto's Sasanishiki rice grows in a way that is suited to the soil of Asakura City, Fukuoka Prefecture, and thanks to the strong roots that are a characteristic of natural cultivation, it grows into a flexible rice that is resistant to rain and wind.\u003cbr\u003e \"It was really difficult at first, but now the seeds seem to have become quite accustomed to the Kyushu climate,\" says Matsumoto.\u003c\/p\u003e\n\n\u003cp\u003e Sasanishiki is a precious Kyushu-grown, naturally grown rice that is the result of Matsumoto's passion and hard work.\u003c\/p\u003e\n\n \u003cp\u003eSasanishiki is closer to the original variety of rice that Japanese people have been eating since ancient times, and is closer to nature. Therefore, it is said to suit the constitution and taste of Japanese people.\u003c\/p\u003e\n\n\u003ch2\u003e Subtle sweetness and rich aroma\u003c\/h2\u003e\n\n\u003cp\u003e When I went to hear Matsumoto talk about natural farming, he cooked some naturally grown rice in his stove.\u003c\/p\u003e\n\n\u003cp\u003e We waited patiently for several minutes.\u003c\/p\u003e\n\n\u003cp\u003e When the lid of the stove is opened, a large cloud of steam rises up all around under the cold sky. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/22610f7b2e4c9108ece27589a54a0f3e-1_cb04f1c7-6b56-43e0-86ea-55e2c0fbcb15_480x480.jpg?v=1648454283\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eThe cooked rice was fresh and glossy, and after one bite all I could think was, simply, \"Delicious!\"\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eIt has a rich fragrance and a subtle sweetness, and goes down easy on the stomach.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eWith miso soup made with natural rice miso (containing Matsumoto's potatoes and carrots and onions grown by organic growers in other prefectures), naturally grown pickled radishes, and roasted seaweed that had been treated to make them acid-free in Izumi, the eight cups of cooked rice were gone in no time.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/aa3ba90ea854eb890c8b56917006091c-1_de485c88-614a-412b-a235-73987a1b378b_480x480.jpg?v=1648456712\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \"Matsumoto's Sasanishiki\" is made by continuously harvesting seeds that are received directly from organic farming producers.\u003c\/p\u003e\n\n\u003cp\u003e \"Sharing seeds means continuing life. I think that is our greatest mission.\u003c\/p\u003e\n\n\u003cp\u003e So when I want to get some seeds, I go directly to the producers.\"\u003c\/p\u003e\n\n\u003cp\u003e Matsumoto has a sincere attitude that values ​​passing on seeds through connections between people.\u003c\/p\u003e\n\n\u003cp\u003e I was touched by his straightforward personality.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch2\u003e One Mind and One Technique\u003c\/h2\u003e\n\n \u003cp\u003eMatsumoto, who values ​​connections with consumers and personally hosts farming experiences and discussion meetings with consumers, strongly advocates that \"natural farming must not become solely a matter of technique.\"\u003c\/p\u003e\n\n\u003cp\u003e \"Natural farming producers are consumers before they are producers. That's why I think it's important to live in harmony with nature not only in agriculture, but in all aspects of life, including food, clothing, and shelter.\"\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eNatural farming is said to involve \"developing people, developing the soil, and developing the seeds.\"\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eMatsumoto says, \"It's not just about creating the soil and cultivating the seeds, but the underlying idea - developing people - that is the most important thing,\" and he lives his own life in harmony with nature.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\"When consumers look at the fields and crops, they can understand the lifestyle and thinking of the producers.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003eTherefore, I want to always think of myself as a consumer and continue to live in harmony with nature.\"\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eMatsumoto also values ​​interactions with the local community.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\"Ultimately, I want to see a world where farming without the use of pesticides or fertilizers is the norm. To achieve this, it's important that change occurs not just in my own area, but on a community level as well. That's why I try to actively participate in community activities so that local people can get to know about us first,\" he says.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cspan\u003eI was impressed by the fact that he wasn't just satisfied with the quality of his own fields, but was instead thinking ahead several decades into the future.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eSasanishiki rice is made by Matsumoto Kazuhiro.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003ePlease enjoy.\u003c\/span\u003e\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"3kg \/ White rice","offer_id":43576311349309,"sku":"rc-2026-matsusasa-3k-10","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ Seven minutes","offer_id":43576311382077,"sku":"rc-2026-matsusasa-3k-7","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ brown rice","offer_id":43576311414845,"sku":"rc-2026-matsusasa-3k-0","price":4170.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ White rice","offer_id":43576311447613,"sku":"rc-2026-matsusasa-5k-10","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ Seven minutes","offer_id":43576311480381,"sku":"rc-2026-matsusasa-5k-7","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ brown rice","offer_id":43576311513149,"sku":"rc-2026-matsusasa-5k-0","price":6950.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/fcfb18e891bdd675fc2b99c4f1158257.png?v=1790848225"},{"product_id":"2026-naturallycultivated_rice-mastumoto-ise","title":"★ [2023 Rice] Naturally grown Ise Hikari rice by Kazuhiro Matsumoto","description":"\u003ch1\u003e[2023 harvest] Naturally grown Isehikari rice by Kazuhiro Matsumoto\u003c\/h1\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMatsumoto-san working on naturally grown rice in Asakura\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKazuhiro Matsumoto has been farming for generations in Asakura city, located in the southeast of Fukuoka prefecture. After conventional farming and organic, pesticide-free farming, he has been practicing natural farming since 2007.\u003c\/p\u003e\n\u003cp\u003eMatsumoto is nationally known as a producer of naturally grown Sasanishiki rice, but in addition to Sasanishiki, he also produces Asahi Ichigo and Ise Hikari.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIsehikari, also known as \"God's rice\"\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e Ise Hikari is a type of rice that originated in the Kanda area of ​​Ise Shrine.\u003c\/p\u003e\n\u003cp\u003eAt Ise Shrine, the Kanname Festival is held from October 15th to 25th. This is an event in which the first newly harvested rice of the year is offered to the gods in gratitude. The rice offered to the gods at this Kanname Festival is called sacred rice, and for many years \"Koshihikari\" was offered. However, in 1989 a typhoon struck the Ise region, destroying all of the koshihikari rice in Kanda. Among them were just two stalks that stood upright, thick and sturdy. As they looked different from the koshihikari rice that had been grown up until then, they were examined in detail and found to be a new variety. This would later become \"Ise Hikari.\"\u003c\/p\u003e\n\u003cp\u003eFor many years afterwards, Isehikari was considered to be divine rice and was not allowed to leave the temple. Then, at the Kannamesai festival, Isehikari came to be offered to the gods instead of the koshihikari that had been used until then. Isehikari was truly a miracle rice that was brought about by the damage caused by the typhoon. Isn't it truly \"rice given by the gods\"?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIsehikari has a light taste with a strong sweetness\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e The taste of Isehikari is between Sasanishiki and Hinohikari, and is characterized by its moderate texture and subtle sweetness. It is delicious even when cooled, and is perfect for children's lunch boxes and onigiri. You can still taste the sweetness of the rice even in its light flavor.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/256967bac88299dfcea50ebab30993ba_480x480.jpg?v=1648450560\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/256967bac88299dfcea50ebab30993ba_480x480.jpg?v=1648450560\" data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\nRice balls made with naturally grown Isehikari rice. The original taste of the rice stands out.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis year marks the fourth year of natural cultivation of \"Mr. Matsumoto's Isehikari,\" and we continue to collect seeds directly from the natural growers.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHe says, \"To share seeds with us is to connect life. I think that is the most important mission. That is why I go directly to the growers when I ask them to share their seeds.\" Mr. Matsumoto's earnest attitude is to connect seeds through human relationships. I was struck by his straightforward personality.\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/2fe56de146e2843810cba6814c0d48c9_480x480.jpg?v=1648450600\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eMatsumoto's naturally grown Isehikari rice. The rice is thicker and sturdier than the typical Koshihikari rice. When I went to hear about natural farming from Matsumoto, he cooked the naturally grown rice in a stove. We waited patiently for several minutes. When the lid of the stove was opened, a large cloud of steam rose up in the air under the cold sky.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/22610f7b2e4c9108ece27589a54a0f3e-1_480x480.jpg?v=1648450643\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003cmeta charset=\"utf-8\"\u003eMatsumoto-san cooks naturally grown rice in the hearth. A delicious smell fills the air. The cooked rice is fresh and glossy, and after one bite, the only thing that comes to mind is \"delicious!\" With miso soup made with natural rice miso (containing Matsumoto-san's potatoes and carrots and onions grown by a naturally grown producer in another prefecture), naturally grown pickled scallions, and roasted seaweed made with acid-free processing from Izumi, the 8 cups of cooked rice was gone in no time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/aa3ba90ea854eb890c8b56917006091c-1_480x480.jpg?v=1648450679\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMatsumoto's naturally grown rice cooked in a hearth was so delicious that I couldn't help but exclaim, \"It's delicious!\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne Mind and One Technique\u003c\/span\u003e\u003c\/strong\u003e \u003cbr\u003eMatsumoto, who values ​​connections with consumers and personally hosts farming experiences and discussion meetings with consumers, strongly advocates that \"natural farming should not become just about technology. Natural farming producers are consumers before they are producers. That's why I think it's important to live in harmony with nature not just in agriculture, but in all aspects of life, including food, clothing, and shelter.\"\u003c\/p\u003e\n\u003cp\u003eNatural farming is said to be about \"developing people, soil, and seeds.\" Matsumoto says, \"Not only is it important to develop the soil and seeds, but the underlying idea - developing people - is the most important thing,\" and he lives his own life in harmony with nature.\u003c\/p\u003e\n\u003cp\u003e\"When consumers look at the fields and crops, they can tell how the producers live and think. Therefore, I would like to always think of myself as a consumer and continue to practice a life in harmony with nature.\"\u003c\/p\u003e\n\u003cp\u003eFinally, we asked Matsumoto about his dreams for the future. \"Eventually, I would like to develop this place into a more natural cultivation environment and open it to children and local people. I also want to make it a place where the next generation can have a variety of experiences interacting with agriculture and nature.\" Matsumoto's passion as he talked about his dreams gave us the sense that there is a definite possibility that they will come true in the not-too-distant future.\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"3kg \/ White rice","offer_id":43576311742525,"sku":"rc-2026-matsuise-3k-10","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ Seven minutes","offer_id":43576311775293,"sku":"rc-2026-matsuise-3k-7","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ brown rice","offer_id":43576311808061,"sku":"rc-2026-matsuise-3k-0","price":4170.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ White rice","offer_id":43576311840829,"sku":"rc-2026-matsuise-5k-10","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ Seven minutes","offer_id":43576311873597,"sku":"rc-2026-matsuise-5k-7","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ brown rice","offer_id":43576311906365,"sku":"rc-2026-matsuise-5k-0","price":6950.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/2e1f8425bbe7a730ba269242e6c8db1a.png?v=1790847928"},{"product_id":"2026-naturallycultivated_rice-mastumoto-asahi","title":"★[2023 Rice] Naturally Grown Rice by Kazuhiro Matsumoto Asahi","description":"\u003cmeta charset=\"utf-8\"\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e [2023 Harvest] Naturally Grown Rice by Kazuhiro Matsumoto Asahi\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Master rice craftsman of naturally grown rice, Kazuhiro Matsumoto\u003c\/h2\u003e\n\n\u003ch2\u003e The Phantom Rice\u003c\/h2\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eAsakura City is located in the southeast of Fukuoka Prefecture, and Kazuhiro Matsumoto has been farming here for generations. After conventional farming and organic, pesticide-free farming, he began natural farming in 2007. Asahi is a very old variety of rice currently in production. It is the only native variety of rice that has not been artificially bred among those currently in circulation.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003eIt is the root of Koshihikari, Sasanishiki, and Akitakomachi, and its deliciousness has been recognized by many people, so much so that there is a saying, \"Kame no O in the east, Asahi in the west.\" Because it is difficult to grow in modern agriculture, the number of growers is decreasing, and some people call it a \"phantom rice.\"\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/898432a32a0d11c84878e54fb242c909_480x480.jpg?v=1648454378\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2\u003e The roots of modern rice\u003c\/h2\u003e\n\n\u003cp\u003e As you can see from the rice genealogy, \"Asahi\" on the far left is the root of modern rice. It is said that all rice originated from \"Asahi\" and \"Kamenoo\". Compared to Sasanishiki, it is more suited to the climate of Western Japan, and because the shape of the rice plant and the base are sturdy and each stalk is thick, it will not fall over even when it grows tall. Matsumoto collects the seeds in Asakura City, Fukuoka Prefecture, and grows it himself. \u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/P8090825_2_480x480.jpg?v=1648454227\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e*The rice on the right is Asahi, and the one on the left is Sasanishiki. When I went to talk to Matsumoto about natural farming, he cooked the naturally grown rice in the stove. We waited patiently for several tens of minutes. When the lid of the stove was opened, a large cloud of steam rose up all over the place under the cold sky. The cooked rice was fresh and glossy, and when I took a bite, all I could think was, \"It's delicious!\"\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eWith miso soup made with natural rice miso (containing Matsumoto's potatoes and carrots and onions grown by organic growers in other prefectures), naturally grown pickled radishes, and roasted seaweed that had been treated to make them acid-free in Izumi, the eight cups of cooked rice were gone in no time.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/22610f7b2e4c9108ece27589a54a0f3e-1_cb04f1c7-6b56-43e0-86ea-55e2c0fbcb15_480x480.jpg?v=1648454283\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2\u003e One Mind and One Technique\u003c\/h2\u003e\n\n \u003cp\u003eMatsumoto, who values ​​connections with consumers and personally hosts farming experiences and discussion meetings with consumers, strongly advocates that \"natural farming should not become just about technology. Natural farming producers are consumers before they are producers. That is why I think it is important to live in harmony with nature not only in agriculture, but in all aspects of life, including food, clothing, and shelter.\"\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eNatural farming is said to be about \"developing people, soil, and seeds.\" Matsumoto says, \"Not only is it important to develop the soil and seeds, but the underlying idea - developing people - is the most important thing,\" and he lives his own life in harmony with nature.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003e\"When consumers look at the fields and crops, they can tell how the producers live and think. Therefore, I would like to always think of myself as a consumer and continue to practice a life in harmony with nature.\" Matsumoto also values ​​interactions with the local community.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003e\"Ultimately, I want to see a world where farming without the use of pesticides or fertilizers is the norm. To achieve this, it's important that change occurs not just in my own area, but on a community level as well. That's why I try to actively participate in local activities so that local people can get to know about us,\" he says.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eI was impressed by the fact that he wasn't just satisfied with the quality of his own fields, but was instead thinking ahead several decades into the future.\u003c\/span\u003e\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"3kg \/ White rice","offer_id":43576312004669,"sku":"rc-2026-matsuasahi-3k-10","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ Seven minutes","offer_id":43576312037437,"sku":"rc-2026-matsuasahi-3k-7","price":4587.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ brown rice","offer_id":43576312070205,"sku":"rc-2026-matsuasahi-3k-0","price":4170.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ White rice","offer_id":43576312102973,"sku":"rc-2026-matsuasahi-5k-10","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ Seven minutes","offer_id":43576312135741,"sku":"rc-2026-matsuasahi-5k-7","price":7645.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ brown rice","offer_id":43576312168509,"sku":"rc-2026-matsuasahi-5k-0","price":6950.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/2026.png?v=1790583842"},{"product_id":"2026-naturallycultivated_rice-ueno-asahi","title":"Naturally grown Minaminishiki rice by Kazukazu Kawachi ","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"c-w940--p\"\u003e\u003cform data-mce-fragment=\"1\" name=\"form1\" id=\"form1\" method=\"post\" action=\"https:\/\/www.nh-purelyshop.com\/products\/detail.php?\"\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"c-w940--p c-mt35\"\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"p-product-single-info\"\u003e \u003cb data-mce-fragment=\"1\" style=\"font-size: 1.4em;\"\u003e\u003cspan data-mce-fragment=\"1\" size=\"3\" style=\"font-size: medium;\"\u003e[2022 harvest] Naturally grown Minaminishiki rice by Kazukazu Kawachi\u003c\/span\u003e\u003c\/b\u003e \u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"p-product-single-info\"\u003e\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"p-product-single-info\"\u003e \n\u003cb data-mce-fragment=\"1\" style=\"font-size: 1.4em;\"\u003e\u003cspan data-mce-fragment=\"1\" size=\"3\" style=\"font-size: medium;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"p-product-single-info\"\u003e \u003cb data-mce-fragment=\"1\" style=\"font-size: 1.4em;\"\u003e\u003cspan data-mce-fragment=\"1\" size=\"3\" style=\"font-size: medium;\"\u003e\"Kumamoto's natural farming is based on riverbeds\"\u003c\/span\u003e\u003c\/b\u003e \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"c-w700--p c-mt40\"\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"p-product-single-detail\"\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"main_comment\"\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_4048.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_4048.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eKazuichi Kawachi\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Mifune Town, Kumamoto Prefecture.\u003cbr data-mce-fragment=\"1\"\u003e Kazuichi Kawachi is engaged in natural farming on this land, which is permeated by the clear waters of the Yoshimuta water source. He has been practicing pesticide-free farming since 1987, and natural farming since 2004.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e In addition to rice, Purely also receives a constant supply of naturally grown vegetables throughout the year.\u003cbr data-mce-fragment=\"1\"\u003e We have been working with Purely since its founding, and they are one of Kumamoto's leading natural farming farmers, so much so that it is said that \"Kumamoto's natural farming is all about the river.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e The reason why Kawachi started farming without pesticides was because of his father's death. \u003cbr data-mce-fragment=\"1\"\u003e\"My father passed away at a young age. I thought there was no way that using pesticides as a matter of course had no effect on him. Thirty years ago, I made the decision that I would never use pesticides when growing crops.\" \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/64852889_2231130753649527_5274244174772699136_n.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/64852889_2231130753649527_5274244174772699136_n.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eThere are always smiles around Kawachi-san\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Some people may mistakenly think that natural cultivation is a method of cultivation where crops are left unchecked without fertilizer. However, Kawachi says that in fact, \"natural cultivation is the most labor-intensive method.\"\u003cbr data-mce-fragment=\"1\"\u003e Because it does not use pesticides or fertilizers, this farming method is very difficult for farmers.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Pesticides not only kill pests, they also kill beneficial microorganisms that live in the soil.\u003cbr data-mce-fragment=\"1\"\u003e This causes the soil to become depleted and more fertilizer must be applied.\u003cbr data-mce-fragment=\"1\"\u003e Applying extra fertilizer introduces new diseases and pests, and leads to further pesticide use. \u003cbr data-mce-fragment=\"1\"\u003eAnd Kawachi says that crops grown in such a environment, soaked in pesticides and fertilizers, \"may look good, but the vegetables have weak resistance to diseases and insects.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e That's why Kawachi is so particular about \"soil preparation.\"\u003cbr data-mce-fragment=\"1\"\u003e If vegetables are grown in rich soil, they do not require pesticides or fertilizers.\u003cbr data-mce-fragment=\"1\"\u003e Every day they work to prepare the soil so that it drains well, retains water, and is warm. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_1589.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_1589.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eKawachi's favorite newt \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" size=\"3\" style=\"font-size: medium;\"\u003eDelicious rice grown from the Yoshimuta water source, one of Japan's 100 famous water sources\u003c\/span\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Mr. Kawachi has been a farmer for generations at the foot of the Yoshimuta water source in Mifune Town, Kumamoto Prefecture, which has been selected as one of the 100 famous waters in Japan.\u003cbr data-mce-fragment=\"1\"\u003e The Yoshimuta Water Source is a water source that was created during the Edo period through the planting of 2.4 million trees. \u003cbr data-mce-fragment=\"1\"\u003eThe abundant spring water that gushes forth irrigates the local town of Mifune, and is a famous source of water that many people from the surrounding area come to collect.\u003cbr data-mce-fragment=\"1\"\u003e Spring water from the Yoshimuta water source flows directly into Kawachi's rice fields, and the mineral-rich water helps to grow delicious rice. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/08\/72db141f84a313a03d2e41d91a25a1a5.jpg%3Cbr%20\/%3E\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/08\/72db141f84a313a03d2e41d91a25a1a5.jpg%3Cbr%20\/%3E\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e The Yoshimuta Water Source, one of the 100 Best Waters in Kumamoto Prefecture, is a rich, clear stream that flows through Mifune Town. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/08\/38f7dd00b2fa8500970b78fa54bc3276-1.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/08\/38f7dd00b2fa8500970b78fa54bc3276-1.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eI went with Kawachi to the source of the Yoshimuta River to collect water! It was a very pleasant place with good energy flowing through it. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/681dbc80dd706ba9274a031050f84da2.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/681dbc80dd706ba9274a031050f84da2.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eKawachi's naturally cultivated rice field in summer. Newts, frogs, diving beetles, water striders...\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e The rice fields are located on terraced mountain slopes, with Mt. Iida, Kawachi's favorite mountain, towering before him.\u003cbr data-mce-fragment=\"1\"\u003e \"There are newts, frogs, diving beetles, water striders, and everything else here. We haven't used any pesticides for about 20 years.\" \u003cbr data-mce-fragment=\"1\"\u003eWhen I walked over to the side of the rice field, I was told, \"This is an irrigation canal just for newts.\"\u003cbr data-mce-fragment=\"1\"\u003e Amazingly, they even built an irrigation channel so that the newts that live there can survive the winter.\u003cbr data-mce-fragment=\"1\"\u003e Kawachi farms with newts in mind.\u003cbr data-mce-fragment=\"1\"\u003e I truly feel the kindness of nature. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/98a14a25971567f60cf3395175175ed3.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/98a14a25971567f60cf3395175175ed3.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eYou can also see Japanese snails, which are now in decline.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e This place is also the starting point of Kawachi's picture book \"Gao.\"\u003cbr data-mce-fragment=\"1\"\u003e They happily explained the scenes from the picture book to us, and we all couldn't help but smile.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Mr. Kawachi is also actively involved in revitalizing the Mifune town area.\u003cbr data-mce-fragment=\"1\"\u003e For the local festival held every summer in Mifune town, Kawachi has been taking the lead in creating a dinosaur Nebuta that is four meters long.\u003cbr data-mce-fragment=\"1\"\u003e As of last year, a total of three Nebuta have been made.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/d3bba61a252478c4eee65219ed66044d.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/d3bba61a252478c4eee65219ed66044d.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eKawachi-san's masterpiece, the dinosaur Nebuta, was very impressive. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_0827-min.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_0827-min.jpg\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Before and after the festival, they are exhibited at various facilities within the prefecture, making them highly sought after in all areas.\u003cbr data-mce-fragment=\"1\"\u003e He also created a picture book called \"Grrr!\", which is based on that dinosaur, and handled everything from illustrations to text, making his debut as a picture book author. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_1943.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2019\/07\/IMG_1943.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/products\/detail.php?product_id=1625\u0026amp;admin=on\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/products\/detail.php?product_id=1625\u0026amp;admin=on\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eEvery year, all the staff members plant rice. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/033ba4d4d016641fe67cbd16650db590.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/03\/033ba4d4d016641fe67cbd16650db590.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eOn the rice harvesting tour, you can ride on a rice harvester. After the harvest, we were treated to rice balls made with newly harvested rice. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" size=\"3\" style=\"font-size: medium;\"\u003eMinami-ni-shiki rice has a taste close to the original rice variety\u003c\/span\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Kawachi continues to collect Minami Nishiki seeds through natural cultivation every year. \u003cbr data-mce-fragment=\"1\"\u003eMinami-Nishiki is a type of rice that is characterized by its light flavor, and like Sasanishiki, it is said to be close to the variety of rice that Japanese people have been eating since ancient times.\u003cbr data-mce-fragment=\"1\"\u003e It originally originated in Miyazaki Prefecture, and was also widely cultivated in Kumamoto until about 30 years ago.\u003cbr data-mce-fragment=\"1\"\u003e However, it has been gradually overshadowed by the popularity of \"sweet and chewy\" rice, and has almost disappeared in recent years.\u003cbr data-mce-fragment=\"1\"\u003e Kawachi's naturally grown Minami Ni Shiki rice is the result of Kawachi himself carefully collecting the seeds over a period of seven years.\u003cbr data-mce-fragment=\"1\"\u003e Kawachi is now the only farmer in Mifune Town who grows Minaminishiki rice.\u003cbr data-mce-fragment=\"1\"\u003e Kawachi continues to grow the crop every year with a sense of mission that \"we must not let the precious Minami-Ishiki seeds disappear.\" \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/05\/88b5ca5f2c7a23de4afe27216e237b28.jpg\" data-mce-src=\"https:\/\/www.nh-purelyshop.com\/hpAdminWp\/wp-content\/uploads\/2017\/05\/88b5ca5f2c7a23de4afe27216e237b28.jpg\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eMinaminishiki is a naturally grown rice. It has a light taste and is said to be close to traditional rice varieties.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003eKawachi's naturally grown Minami Nishiki rice has a rich aroma and luster the moment it is cooked, and a natural sweetness spreads in the mouth.\u003cbr data-mce-fragment=\"1\"\u003e When you eat it, it has a very clean taste and goes straight into your body, giving you a pleasant feeling.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Minaminishiki, a naturally grown rice produced in Kumamoto Prefecture, has now become extremely rare.\u003cbr data-mce-fragment=\"1\"\u003e Although the quantity is very small, please give it a try. \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/form\u003e\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" class=\"p-product-single-data p-table  c-w700--p c-mt35 c-mt15  c-mb15\"\u003e\u003c\/div\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003c\/h2\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"3kg \/ White rice","offer_id":43576312856637,"sku":"rc-2026-uenoasahi-3k-10","price":4950.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ Seven minutes","offer_id":43576312889405,"sku":"rc-2026-uenoasahi-3k-7","price":4950.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ brown rice","offer_id":43576312922173,"sku":"rc-2026-uenoasahi-3k-0","price":4500.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ White rice","offer_id":43576312954941,"sku":"rc-2026-uenoasahi-5k-10","price":8250.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ Seven minutes","offer_id":43576312987709,"sku":"rc-2026-uenoasahi-5k-7","price":8250.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ brown rice","offer_id":43576313020477,"sku":"rc-2026-uenoasahi-5k-0","price":7500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/c841603c9debd3ecacb77426d72aab19.png?v=1790849839"},{"product_id":"2026-naturallycultivated_rice-nagamine-hinohikari","title":"◎【2026年米】自然栽培米 ヒノヒカリ (永峰隆弘さん)","description":"\u003ch2\u003e【令和8年産 2026年産】\u003cbr\u003e永峰隆弘さん　自然栽培米ヒノヒカリ\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003eヒノヒカリ\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e熊本県を代表する品種。\u003cspan lang=\"EN-US\"\u003e1990\u003c\/span\u003e年に黄金晴とコシヒカリをもとに生まれ、最大の特徴はコシヒカリから受け継いだ食味の良さといわれています。粒はやや小さめで九州の暑い気候にも強く、ピュアリィの契約農家さんでも最も多くの方が栽培されています。ふっくらとした食味で甘みが感じられ、お子様にも人気です。\u003cspan lang=\"EN-US\"\u003e\u003cbr style=\"mso-special-character: line-break;\"\u003e\u003c!-- [if !supportLineBreakNewLine]--\u003e\u003cbr style=\"mso-special-character: line-break;\"\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e特徴 「代々受け継いできた自家採種の種」\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e永峰さんのお米は、おじいさまの代から\u003cspan lang=\"EN-US\"\u003e50\u003c\/span\u003e年以上、農薬も肥料も一切使わずに守り続けられてきた自然栽培米。代々自家採種で受け継がれてきた種は、土地の環境に溶け込み、澄んだ味わいを育んできました。雑味がなく、噛むほどにやさしい甘みが広がるお米は、炊きたてはもちろん冷めても美味しく、毎日のご飯にぴったりです。\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e\u003c\/span\u003eまさに「自然と共に歩んできた田んぼ」だからこそ生まれる、すっきりとした旨みと力強い生命力を感じられる特別なお米です。\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e \u003c\/span\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/1_e3aa0913-450c-4f0d-94a1-d1a2070a5bf6.jpg?v=1758852919\" alt=\"\" width=\"590\" height=\"806\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 游明朝; mso-fareast-theme-font: minor-latin; mso-fareast-language: JA;\"\u003e熊本県南の山間地、球磨郡錦町。永峰隆弘さんはおじい様の代から続く田んぼを受け継ぎ、自然栽培でお米を育てています。その歴史は\u003cspan lang=\"EN-US\"\u003e50\u003c\/span\u003e年以上。肥料や農薬を一切使わずに守り続けてきた田んぼで、自家採種の種をつなぎ稲作を続けてきました。\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e\u003c\/span\u003e永峰さんにとって自然栽培は、幼い時から身近で「当たり前の農法」でした。自分の代になっても他の農法を選ぶ選択肢はありませんでした。お米だけでなく、さまざまな野菜やイチゴも全て自然栽培で育てています。\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 游明朝; mso-fareast-theme-font: minor-latin; mso-fareast-language: JA;\"\u003e日々、心を込めて稲を育て、黙々と田んぼに向き合っています。\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 游明朝; mso-fareast-theme-font: minor-latin; mso-fareast-language: JA;\" lang=\"EN-US\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 游明朝; mso-fareast-theme-font: minor-latin; mso-fareast-language: JA;\"\u003e自然栽培は暮らしそのもの\u003cspan lang=\"EN-US\"\u003e\u003cbr style=\"mso-special-character: line-break;\"\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 游明朝; mso-fareast-theme-font: minor-latin; mso-fareast-language: JA;\"\u003e自然の力に委ねる稲作が日常であり、唯一の方法として体に染みついていた自然栽培。それは、自然に寄り添い、稲や野菜の声を聞きながら育てるという、代々受け継がれてきた生き方そのもの。田んぼに立てば、肥料も農薬もいらないことを、稲が教えてくれる。\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 游明朝; mso-fareast-theme-font: minor-latin; mso-fareast-language: JA;\"\u003e永峰さんにとってその農業とは、特別な挑戦ではなく、家族の暮らしと同じように自然に続いてきた営みなのです。\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-language: JA;\"\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/S__352681988.jpg?v=1783052027\" alt=\"\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.0pt; mso-fareast-font-family: 游明朝; mso-fareast-theme-font: minor-latin; mso-fareast-language: JA;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"3kg \/ 白米","offer_id":43576313937981,"sku":"rc-2026-nagaminehino-3k-10","price":4620.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ 七分","offer_id":43576313970749,"sku":"rc-2026-nagaminehino-3k-7","price":4620.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ 玄米","offer_id":43576314003517,"sku":"rc-2026-nagaminehino-3k-0","price":4200.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ 白米","offer_id":43576314036285,"sku":"rc-2026-nagaminehino-5k-10","price":7700.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ 七分","offer_id":43576314069053,"sku":"rc-2026-nagaminehino-5k-7","price":7700.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ 玄米","offer_id":43576314101821,"sku":"rc-2026-nagaminehino-5k-0","price":7000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/794ee18ba0e5c54acb2c3840e289fbef.png?v=1790761257"},{"product_id":"2026-naturallycultivated_rice-koike-hinohikari","title":"Special sale!! [2022 harvest] Hinohikari rice grown naturally by Yusei Koike","description":"\u003cmeta charset=\"utf-8\"\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e [2022 harvest] Hinohikari rice grown naturally by Yusei Koike\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Sticking to his beliefs in rice-producing Kikuchi\u003c\/h2\u003e\n\n\u003cp\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eShichijo-cho, Kikuchi City, Kumamoto Prefecture. This area is famous nationwide as one of the leading rice-producing areas in Kumamoto, and Mr. Koike grows rice and fields using natural farming methods. He has been growing rice using natural farming methods for 38 years, since his father's generation. In mid-October, as this year's rice harvest was about to begin, I visited Mr. Koike's rice field.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2\u003e Natural cultivation inherited from \"Higo Mokkosu\"\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan\u003eMr. Koike is engaged in natural farming near the famous \"Melon Dome\" in Shichijo-cho, Kikuchi City, Kumamoto Prefecture. Mr. Koike is from a family of farmers who have been in this area for generations. The Koike family first started natural farming 38 years ago.\u003c\/span\u003e \u003cbr\u003eWhen Koike's father was still growing rice, an acquaintance asked him if he could grow rice without the use of fertilizer or pesticides. \"My father was also instructing other farmers on conventional rice cultivation, but he received requests from customers, and one day he began growing rice without the use of fertilizer or pesticides.\" The Koike family began growing rice naturally on an initial plot of land of about 20m x 100m.\u003cbr\u003e Since then, they have gradually expanded the area of ​​their rice paddies, switching to naturally grown rice for their own consumption, and now all of their paddy fields are grown naturally, covering an area of ​​3 cho 2 tan (approximately 320m x 100m). His father, who was a rice cultivation instructor in the area, had an extraordinary passion for rice farming and continued to be an active rice farmer at the forefront until he was 80 years old. \u003cbr\u003eKoike-san says that until he took over the rice farming business 10 years ago, he was only allowed to support his father. \"I had wanted to start growing organically grown rice seriously back then, but it wasn't that easy (laughs). I was also a bit of a stubborn person (a Kumamoto dialect word for stubborn), so I studied a lot about organic farming so that I wouldn't lose to my father.\"\u003cbr\u003e Mr. Koike never received any technical training from his father and initially learned natural farming on his own. However, he says, \"There was a lot I could learn just by watching my father's dedication to rice farming.\" His father's presence was huge in Mr. Koike's efforts in natural farming.\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch2\u003e The best rice in the world: Sanda rice\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan\u003eShichijo-cho, Kikuchi City, Kumamoto Prefecture, is one of Japan's leading rice-producing areas. Within Shichijo-cho, the rice fields in the Sanda area, sandwiched between the Kikuchi River and the Hazama River, are known as \"Sandamai.\" Sandamai has been called \"the best rice in the world\" since the Edo period, and has a history of being presented to the Shogun family and the Imperial family.\u003cbr\u003e The Sanda area is characterized by its unique soil (sandy loam) that is mixed with sand created by the flow of the river. Sandy loam is said to be a terrain that is less able to store nutrients in the soil than other rice fields. Therefore, although it generally appears to be a bad condition for growing rice, the rice desperately spreads its roots deeper and in all directions in order to absorb nutrients on its own.\u003c\/span\u003e \u003cbr\u003eIn addition, the sandy loam soil, which has a layer of pebbles in it, contains plenty of granite minerals that are ideal for growing rice. The combination of these elements makes Shichijocho Sandamai rice stronger than regular rice, and it is said to produce delicious rice that is full of vitality.\u003cbr\u003e \"Because the soil is sandy, the yield is not that high, but I'm grateful to be able to grow rice here because it's so delicious.\" Environmentally friendly agriculture is popular in Kikuchi City even on a national level. Mr. Koike, who has incorporated natural farming into his lifestyle, is also the chairman of the Kikuchi Environmentally Friendly Agricultural Technology Research Association. \u003cbr\u003eProducers who practice environmental conservation-oriented agriculture, mainly natural and organic farming, work together in the region to regularly exchange techniques, inspect farm fields, and hold social gatherings. Thanks to the daily efforts of Mr. Koike and others, there are now more people practicing environmental conservation-oriented agriculture in Kikuchi than in the rest of the country.\u003cbr\u003e \"The number of rice fields using natural farming methods is gradually increasing in Kikuchi City. I am very grateful for this. I hope that not only I, but the whole community, will come together and environmentally friendly agriculture will become more widespread.\"\u003c\/p\u003e\n\n\u003ch2\u003e A thank you note\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan\u003eThis year in Kumamoto Prefecture, there was plenty of sunshine and no major damage from typhoons, making the weather perfect for growing rice. The rice is growing well, and the region as a whole is said to have a higher harvest than last year. At the end of the interview, we asked him about his commitment to rice farming and his comments for customers.\u003c\/span\u003e \u003cbr\u003e\"This year the ears are full and the rice grains are beautiful. It's not a big deal, but I put up strips of paper with 'gratitude' written on them at the water outlet of the rice paddies and say 'thank you' every day when I make my rounds. By doing this, I feel like the water is getting cleaner because I see it every day, and it also feels like the rice is responding to my encouragement and growing healthily. All I do is cut the grass thoroughly, which is a very small thing in the context of nature. I feel like I'm just watching over the rice growing freely.\"\u003cbr\u003e \"I am extremely grateful to the rice that was grown, to the people who distribute and sell it, and to the customers who eat it. I grow rice every day in the hope that people will find even a little happiness by eating this rice.\" \u003cbr\u003eMr. Koike said that the more he faces nature, the more he feels how small humans are. Mr. Koike, who is a very humble person, headed to the rice waiting to be harvested after the interview.\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"3kg \/ White rice","offer_id":43576315412541,"sku":"rc-2026-koikehino-3k-10","price":4290.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ Seven minutes","offer_id":43576315445309,"sku":"rc-2026-koikehino-3k-7","price":4290.0,"currency_code":"JPY","in_stock":true},{"title":"3kg \/ brown rice","offer_id":43576315478077,"sku":"rc-2026-koikehino-3k-0","price":3900.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ White rice","offer_id":43576315510845,"sku":"rc-2026-koikehino-5k-10","price":7150.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ Seven minutes","offer_id":43576315543613,"sku":"rc-2026-koikehino-5k-7","price":7150.0,"currency_code":"JPY","in_stock":true},{"title":"5kg \/ brown rice","offer_id":43576315576381,"sku":"rc-2026-koikehino-5k-0","price":6500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/ad8edb579b646b8c42adf38797b7d637.png?v=1790758766"},{"product_id":"2026-naturallycultivated_rice-mastumoto-asahi-360kg","title":"[2023 New Rice Harvest - Up to 60,000 yen off!!!] Ueno Matsutoshi's Naturally Grown Rice \"Hinohikari\" Brown Rice 360kg","description":"\u003ch2 data-mce-fragment=\"1\"\u003e [2023 harvest] Ueno Matsutoshi's naturally grown rice \"Hinohikari\"\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Get a 60,000 yen discount with early bird discount!!!\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan\u003e*For customers who have signed up for a regular plan for naturally grown rice,\u003cbr\u003e Please rest assured that we will send you this year's new rice as soon as it arrives.\u003c\/span\u003e \u003cbr\u003eWe also secure one year's supply of designated naturally grown rice. \u003c\/p\u003e\n\n\u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e\n\n\u003ctbody data-mce-fragment=\"1\"\u003e\n\n\u003ctr data-mce-fragment=\"1\"\u003e\n\n\u003ctd data-mce-fragment=\"1\"\u003e\n\n\u003ch3 data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBuy in bulk and receive naturally grown new rice at a great price! By having extra brown rice, which is easy to store, you can rest assured even in the event of a disaster (^^)\/\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e▶Advantageous point ①\u003cbr data-mce-fragment=\"1\"\u003e Even though it's new, you can buy it at a great price!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e▶Advantageous point ②\u003cbr data-mce-fragment=\"1\"\u003e Free shipping for bulk purchases!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e1) Buy 12 bags in bulk →→ 15% OFF! *Please let us know your preferred delivery date.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSave approximately 60,000 yen per year!!!\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch4 data-mce-fragment=\"1\"\u003e\n\n \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e~Please read carefully~\u003cbr data-mce-fragment=\"1\"\u003e・This is a \"bulk purchase\" page for this product. Please note that this is a one-time payment at the time of purchase, which is different from regular shipping.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e・All products will be delivered as brown rice. Please note that we cannot polish the rice.\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e・We will deliver 12 bags of 30 kg each. Please note that we cannot divide the product into 5 kg or 10 kg bags.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e・After shipping, we will send a \"tracking slip number\" to your registered email address.\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/h4\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003e-About storing rice-\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIn rice grown naturally without the use of pesticides, if the conditions are right for insects, they will thrive (because pesticides are not used to kill insect eggs in advance).\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIf you purchase in bulk, we will inform you of the recommended storage method to prevent the rice you purchased from becoming inedible due to an infestation of insects.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"text-decoration: underline; color: #000000;\" data-mce-style=\"text-decoration: underline; color: #000000;\" data-mce-fragment=\"1\"\u003e①Store at temperatures below 20℃\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIf the temperature is high, the eggs will hatch and insects will easily appear. Please store the product in a place where the temperature is not high, such as a room on the north side or a food storage room.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"text-decoration: underline; color: #000000;\" data-mce-style=\"text-decoration: underline; color: #000000;\" data-mce-fragment=\"1\"\u003e2) Avoid humid places and store in a well-ventilated place.\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIn addition to temperature, humidity is also a major factor in egg hatching. Please store the rice in a well-ventilated place.\u003c\/span\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eAlso, if you store the rice in the rice bag it was delivered in, it will create an environment with more eggs.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eTransferring the rice to a rice bin or another bag and putting in some chili peppers together will further prevent the development of insects.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"text-decoration: underline; color: #000000;\" data-mce-style=\"text-decoration: underline; color: #000000;\" data-mce-fragment=\"1\"\u003e3) Please consume within 2 weeks after polishing.\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eWhen polishing rice, the rice that has had its bran layer removed is more susceptible to oxidation. To avoid losing its flavor, please consume the rice as soon as possible after polishing.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eEven though the rice can be stored for a long time, we would like you to enjoy it in the best possible way (^^) If you have any questions, please feel free to ask our staff!\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003eHinohikari rice from Ueno in Kikuchi City, the best rice producing region in Japan\u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e 50 years of rice farming\u003c\/h2\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Matsutoshi Ueno is engaged in natural rice cultivation in Kikuchi City, Kumamoto Prefecture. Before entering the world of natural cultivation, he served as the head of an agricultural cooperative and practiced a variety of farming methods, including conventional, organic, and no-till cultivation.\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Contributing to the advancement of environmentally friendly agriculture in Kikuchi City\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eKikuchi City, Kumamoto Prefecture, is famous as one of the leading rice producing areas in Japan. Matsutoshi Ueno has been growing rice here for many years. Ueno has been growing organically grown rice since shortly after Purely was founded, and his rice has been well received by many customers.\u003cbr data-mce-fragment=\"1\"\u003e He started growing rice in his 20s, and before he stepped into the world of natural farming 12 years ago, he served as the president of the Kikuchi Agricultural Cooperative. During his 30 years at the cooperative, he proposed reduced pesticide rice cultivation using EM fertilizer in 1994, and called on members at the time, with over 40 people starting to produce rice using special cultivation methods. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Paddy field\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/f167f87d45b8cb402e1171dc677ebd40_480x480.jpg?v=1648455778\"\u003e\u003c\/div\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe beautiful water of Kikuchi flows through Ueno's rice fields. \"At first, there was a lot of opposition. The agricultural cooperative, which is a comprehensive business, would not want to stop selling fertilizer. But I told people around me that if we use EM compost and have money left over from fertilizer, we can put it into savings,\" he says with a laugh. Over 20 years ago, he has been leading the way in establishing \"food safety and security.\" As a result, it is no exaggeration to say that Kikuchi City has become famous nationwide as a region thriving in environmentally friendly agriculture.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Naturally grown rice continues to grow\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eUeno-san has cultivated rice using various farming methods, including conventional, organic, and no-till farming. He was just about to start growing pesticide-free rice after retiring from the agricultural cooperative when he encountered Purely, and now he is engaged in natural farming without fertilizer or pesticides. Until then, he had been using a small amount of compost fertilizer, but since he didn't rely so much on fertilizer, he had no hesitation in switching to natural farming. When he first switched to natural farming on a trial basis, he felt that \"this will be fine,\" and even now the harvest is stable. Meanwhile, Ueno-san says that the quality of the rice has clearly changed from before after so many years of natural farming. \u003cbr data-mce-fragment=\"1\"\u003eWhen he was the head of the agricultural cooperative, he was bothered by the smell that came from the rice when it was kept warm in a rice cooker. It bothered him so much that he thought the rice cooker was the cause and asked the agricultural cooperative staff to find a rice cooker that didn't have an odor. \"It wasn't a problem with the rice cooker, it was with the rice. I think the smell was caused by fertilizer (nitrogen).\" No matter how much he searched at the time, he couldn't find a solution, but when he switched to growing rice without fertilizer, he says that the smell no longer bothered him. By not relying on excessive fertilizer and by letting the roots grow firmly, the rice's natural appearance and flavor are created. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Ear of rice\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/eafb2e82606e597bc945f8c38f487c85_480x480.jpg?v=1648455809\"\u003e\u003c\/div\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEars of rice with ripe fruit and drooping heads \"Rice can only be grown once a year. The weather changes every year. That's why there are no amateurs or experts in rice farming; everyone is a first-year. Among them, what people who try natural farming can do is to make seedlings, plow the rice field to make it even, plant the rice, manage the water, and harvest.\" Rice farming is simpler because nothing is used. Among those, they simply perform the limited tasks with single-minded dedication. Because they do everything they can, I felt that natural farming teaches us how rice farming, as well as other crops, should be \"the way it should be.\"\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e What is nature?\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\"Even if there are insects, we can't spray pesticides, so all we can do is watch. As a farmer, I feel like I have to do something, but in reality, it's better if I don't do anything. I realized that I don't understand what nature is. For an ordinary farmer, switching from conventional and organic farming that has been practiced for many years to natural farming that does not use any pesticides or fertilizers means changing their past habits, and it's not an easy step to take. \u003cbr data-mce-fragment=\"1\"\u003eNormally, I would be very hesitant to not use pesticides, fearing the bugs and diseases that will come in September. At first, I was anxious and tried to rely on something, but I persevered. Now I know that I can grow rice without using fertilizer. The yield has stabilized and I no longer have to worry about anything. If you do anything for 10 years, you will see results. This year, the weather has been harsh, but it was worth the effort, and the rice has grown very well, so please enjoy it. \u003cbr data-mce-fragment=\"1\"\u003e\"Food is said to make people better, so I think that in the future, we should make food that makes people feel good when they eat it, and I will continue to work hard to achieve that.\" Ueno-san, who always remains humble, taught me a \"beautiful way of life.\" He not only makes delicious rice, but also puts his heart into making people feel good by eating it, so we hope that his wish will be realized.\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"Bulk delivery 360kg","offer_id":43744635650109,"sku":"rc-2026-matsumotoasahi-360k","price":450400.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/16dec9dad913300a1a794f33fd826f2c.png?v=1790840225"},{"product_id":"2026年度産新米-冨田和孝さん-自然栽培米-ヒノヒカリ-玄米360kg","title":"[2023 New Rice Harvest - Up to 60,000 yen off!!!] Ueno Matsutoshi's Naturally Grown Rice \"Hinohikari\" Brown Rice 360kg","description":"\u003ch2 data-mce-fragment=\"1\"\u003e [2023 harvest] Ueno Matsutoshi's naturally grown rice \"Hinohikari\"\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Get a 60,000 yen discount with early bird discount!!!\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan\u003e*For customers who have signed up for a regular plan for naturally grown rice,\u003cbr\u003e Please rest assured that we will send you this year's new rice as soon as it arrives.\u003c\/span\u003e \u003cbr\u003eWe also secure one year's supply of designated naturally grown rice. \u003c\/p\u003e\n\n\u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e\n\n\u003ctbody data-mce-fragment=\"1\"\u003e\n\n\u003ctr data-mce-fragment=\"1\"\u003e\n\n\u003ctd data-mce-fragment=\"1\"\u003e\n\n\u003ch3 data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBuy in bulk and receive naturally grown new rice at a great price! By having extra brown rice, which is easy to store, you can rest assured even in the event of a disaster (^^)\/\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e▶Advantageous point ①\u003cbr data-mce-fragment=\"1\"\u003e Even though it's new, you can buy it at a great price!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e▶Advantageous point ②\u003cbr data-mce-fragment=\"1\"\u003e Free shipping for bulk purchases!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e1) Buy 12 bags in bulk →→ 15% OFF! *Please let us know your preferred delivery date.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSave approximately 60,000 yen per year!!!\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch4 data-mce-fragment=\"1\"\u003e\n\n \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e~Please read carefully~\u003cbr data-mce-fragment=\"1\"\u003e・This is a \"bulk purchase\" page for this product. Please note that this is a one-time payment at the time of purchase, which is different from regular shipping.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e・All products will be delivered as brown rice. Please note that we cannot polish the rice.\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e・We will deliver 12 bags of 30 kg each. Please note that we cannot divide the product into 5 kg or 10 kg bags.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\" data-mce-fragment=\"1\"\u003e・After shipping, we will send a \"tracking slip number\" to your registered email address.\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/h4\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003e-About storing rice-\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIn rice grown naturally without the use of pesticides, if the conditions are right for insects, they will thrive (because pesticides are not used to kill insect eggs in advance).\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIf you purchase in bulk, we will inform you of the recommended storage method to prevent the rice you purchased from becoming inedible due to an infestation of insects.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"text-decoration: underline; color: #000000;\" data-mce-style=\"text-decoration: underline; color: #000000;\" data-mce-fragment=\"1\"\u003e①Store at temperatures below 20℃\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIf the temperature is high, the eggs will hatch and insects will easily appear. Please store the product in a place where the temperature is not high, such as a room on the north side or a food storage room.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"text-decoration: underline; color: #000000;\" data-mce-style=\"text-decoration: underline; color: #000000;\" data-mce-fragment=\"1\"\u003e2) Avoid humid places and store in a well-ventilated place.\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eIn addition to temperature, humidity is also a major factor in egg hatching. Please store the rice in a well-ventilated place.\u003c\/span\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eAlso, if you store the rice in the rice bag it was delivered in, it will create an environment with more eggs.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eTransferring the rice to a rice bin or another bag and putting in some chili peppers together will further prevent the development of insects.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cspan style=\"text-decoration: underline; color: #000000;\" data-mce-style=\"text-decoration: underline; color: #000000;\" data-mce-fragment=\"1\"\u003e3) Please consume within 2 weeks after polishing.\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\" data-mce-fragment=\"1\"\u003eWhen polishing rice, the rice that has had its bran layer removed is more susceptible to oxidation. To avoid losing its flavor, please consume the rice as soon as possible after polishing.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eEven though the rice can be stored for a long time, we would like you to enjoy it in the best possible way (^^) If you have any questions, please feel free to ask our staff!\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003eHinohikari rice from Ueno in Kikuchi City, the best rice producing region in Japan\u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/h2\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e 50 years of rice farming\u003c\/h2\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Matsutoshi Ueno is engaged in natural rice cultivation in Kikuchi City, Kumamoto Prefecture. Before entering the world of natural cultivation, he served as the head of an agricultural cooperative and practiced a variety of farming methods, including conventional, organic, and no-till cultivation.\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Contributing to the advancement of environmentally friendly agriculture in Kikuchi City\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eKikuchi City, Kumamoto Prefecture, is famous as one of the leading rice producing areas in Japan. Matsutoshi Ueno has been growing rice here for many years. Ueno has been growing organically grown rice since shortly after Purely was founded, and his rice has been well received by many customers.\u003cbr data-mce-fragment=\"1\"\u003e He started growing rice in his 20s, and before he stepped into the world of natural farming 12 years ago, he served as the president of the Kikuchi Agricultural Cooperative. During his 30 years at the cooperative, he proposed reduced pesticide rice cultivation using EM fertilizer in 1994, and called on members at the time, with over 40 people starting to produce rice using special cultivation methods. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Paddy field\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/f167f87d45b8cb402e1171dc677ebd40_480x480.jpg?v=1648455778\"\u003e\u003c\/div\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe beautiful water of Kikuchi flows through Ueno's rice fields. \"At first, there was a lot of opposition. The agricultural cooperative, which is a comprehensive business, would not want to stop selling fertilizer. But I told people around me that if we use EM compost and have money left over from fertilizer, we can put it into savings,\" he says with a laugh. Over 20 years ago, he has been leading the way in establishing \"food safety and security.\" As a result, it is no exaggeration to say that Kikuchi City has become famous nationwide as a region thriving in environmentally friendly agriculture.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e Naturally grown rice continues to grow\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eUeno-san has cultivated rice using various farming methods, including conventional, organic, and no-till farming. He was just about to start growing pesticide-free rice after retiring from the agricultural cooperative when he encountered Purely, and now he is engaged in natural farming without fertilizer or pesticides. Until then, he had been using a small amount of compost fertilizer, but since he didn't rely so much on fertilizer, he had no hesitation in switching to natural farming. When he first switched to natural farming on a trial basis, he felt that \"this will be fine,\" and even now the harvest is stable. Meanwhile, Ueno-san says that the quality of the rice has clearly changed from before after so many years of natural farming. \u003cbr data-mce-fragment=\"1\"\u003eWhen he was the head of the agricultural cooperative, he was bothered by the smell that came from the rice when it was kept warm in a rice cooker. It bothered him so much that he thought the rice cooker was the cause and asked the agricultural cooperative staff to find a rice cooker that didn't have an odor. \"It wasn't a problem with the rice cooker, it was with the rice. I think the smell was caused by fertilizer (nitrogen).\" No matter how much he searched at the time, he couldn't find a solution, but when he switched to growing rice without fertilizer, he says that the smell no longer bothered him. By not relying on excessive fertilizer and by letting the roots grow firmly, the rice's natural appearance and flavor are created. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Ear of rice\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/eafb2e82606e597bc945f8c38f487c85_480x480.jpg?v=1648455809\"\u003e\u003c\/div\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEars of rice with ripe fruit and drooping heads \"Rice can only be grown once a year. The weather changes every year. That's why there are no amateurs or experts in rice farming; everyone is a first-year. Among them, what people who try natural farming can do is to make seedlings, plow the rice field to make it even, plant the rice, manage the water, and harvest.\" Rice farming is simpler because nothing is used. Among those, they simply perform the limited tasks with single-minded dedication. Because they do everything they can, I felt that natural farming teaches us how rice farming, as well as other crops, should be \"the way it should be.\"\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e What is nature?\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\"Even if there are insects, we can't spray pesticides, so all we can do is watch. As a farmer, I feel like I have to do something, but in reality, it's better if I don't do anything. I realized that I don't understand what nature is. For an ordinary farmer, switching from conventional and organic farming that has been practiced for many years to natural farming that does not use any pesticides or fertilizers means changing their past habits, and it's not an easy step to take. \u003cbr data-mce-fragment=\"1\"\u003eNormally, I would be very hesitant to not use pesticides, fearing the bugs and diseases that will come in September. At first, I was anxious and tried to rely on something, but I persevered. Now I know that I can grow rice without using fertilizer. The yield has stabilized and I no longer have to worry about anything. If you do anything for 10 years, you will see results. This year, the weather has been harsh, but it was worth the effort, and the rice has grown very well, so please enjoy it. \u003cbr data-mce-fragment=\"1\"\u003e\"Food is said to make people better, so I think that in the future, we should make food that makes people feel good when they eat it, and I will continue to work hard to achieve that.\" Ueno-san, who always remains humble, taught me a \"beautiful way of life.\" He not only makes delicious rice, but also puts his heart into making people feel good by eating it, so we hope that his wish will be realized.\u003c\/p\u003e","brand":"Root's Purely | ルーツピュアリィ","offers":[{"title":"Bulk delivery 360kg","offer_id":43744640794685,"sku":"rc-2026-tomitahino-360k","price":450400.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0409\/0685\/files\/718b5fcf1b38a9fdc9ea3b7374668cc8.png?v=1791012433"}],"url":"https:\/\/online.rootspurely.com\/en\/collections\/2026%e5%b9%b4%e7%94%a3-%e8%87%aa%e7%84%b6%e6%a0%bd%e5%9f%b9%e7%b1%b3.oembed","provider":"Root's Purely | ルーツピュアリィ","version":"1.0","type":"link"}